Zona de Azar Peú – Peru: “Apuesta Total” Highlighted at the IAB Premios Mixx 2024

Peru.- July 15, 2024 www.zonadeazar.com Los IAB Premios Mixx 2024, ceremony that recognizes the best of digital advertising in our country, recognizes the Peruvian house of sports matches as winner of the Use of Data category, by its campaign “To recharge, you have to believe”.

The popular Peruvian home of sports matches Apuesta Total was recognized at the IAB Premios Mixx 2024 ceremony, in the Use of Data category for its strategic campaign called: “To recharge, you have to believe”. Being a category as competitive as that of sports games, the brand chose to differentiate itself by developing a loyalty strategy through personalization, which is based on data analysis and automation in three key moments: registration, recharge and the bet.

In this way, we can create tailored messages and offers for each customer profile, ensuring that each communication is more precise and relevant. This translates into a more efficient distribution of the advertising budget and the selection of advertisements that attract the public of each audience segment.

The results of “To reload there is what you believe”

Following the successful case presented to the IAB, the company increased public recharges by 86% between August and December 2023, with a reduction of approximately 50% in the monthly advertising budget and 70% of the advertising cost per month. recharge achieved. Even the campaign exceeded in recharges compared to the 2022 World Cup, which took place in the same period of time, by around 23%.

The success of Apuesta Total is a clear example of what can achieve Peruvian companies with analytical work and the use of information obtained through digital platforms and other channels, which allows them to build loyalty and improve their audience’s brand experience.

It is worth mentioning that the IAB Premios Mixx recognizes the best digital marketing and advertising initiatives, as well as the relevant actors in the country’s digital ecosystem. Mixx’s winning cases year after year are a source of inspiration, signaling future trends and where the industry is headed.

Edit: @_fonta www.zonadeazar.com