Zona de Azar Spain – ICE Barcelona 2025: See the Full Event Agenda

Spain.- January 7th 2025 www.zonadeazar.com ICE Barcelona fair will feature over +40,000 visitors, more than 800 exhibitors, +14.000 operators and +200 regulators, +300 speakers. One of the most popular conferences is the World Regulatory Briefing, which attracts regulators and legislators from around the world, providing a forum for discussing legal and regulatory issues with industry operators.

Brazil and Latin America in general have attracted great interest from the international community due to their recent regulation and you are invited to participate in the itinerary designed specifically to strengthen international relations with the region.

Day zero – Sunday, January 19, Barcelona City, WORLD GAMING WEEK starts

Beginning on the weekend before ICE and iGBA, the Day Zero programme will provide your customers with even more opportunities to connect and explore the city before our doors officially open on 20 January. Day Zero will feature a dynamic schedule of social events, cultural experiences, wellness activities, and business functions — all in partnership with the city of Barcelona!

17:00 -22:00 The World Gaming Week Kick Off, TIME OUT Market Barcelona

Start your ICE Day Zero experience at the vibrant Time Out Market in Barcelona. Collect your badge ahead of the main event, enjoy your first drink on us, and savour delicious food from some of the city’s best eateries. It’s the perfect way to connect with your peers and gear up for the World Gaming Week ahead.
18:00 – 22:00 World Gaming Gala (for regulators, government, speakers, iGB Exec Members + Clarion Advisory Board – invite only)

Day 1 – Monday, January 20

World Gaming Forum – Hall 5 – WrB Conference (CC5.1) – requires conference pass

11:45 – 12:30 KEYNOTE: Regulation & Revitalisation in Latin America

As the local sports betting market is predicted to hit $1.24bn this year alone, and an annual growth rate of 8.45% by 2029, Mexico is one of the hottest growth markets after Brazil, while Latin America’s wider regulated gambling market is set to quadruple in size to US$6.75bn by 2027. The latest election, slot ban court case and growing GGR have put it front and centre.

During this WRB headline session, audiences will first hear from former President of Mexico Vicente Fox as he discusses his businesses-centred approach to development and the opportunities available in the region, before being joined by one of the major Brazil operators to discuss:

• Navigating the reputational and financial risks of fragmented regulatory systems in Latin America.
• Balancing the benefits of tourism and economic growth with sustainability and social protection.
• Exploring the political risks and rewards for investment in the region’s rapidly expanding gambling
markets.
Vicente Fox, former President, Mexico
14:00 – 14:45 Embedding RG into New Ibero American Regulations – Sustainable Gaming Zone Hall 3
• Reinventing or inventing the wheel – avoiding the mistakes already made in more mature online
markets.
• Localising RG – how should practice and regulations be adapted with the view of player profiles.
Moderator: Karen Sierra, Vice President Latin America, Caribbean, and Spain, GLI
Máximo Gutiérrez, President, FEJAR-Spanish Federation of rehabilitated gamblers
David Calvete, Chief-Inspector, Games of Chance and Betting Control Service, Spanish National Police
Sebastian Vivot, CTO, LOTBA-Lottery City of Buenos Aires
16:45 – 17:30 World Gaming Forum – Hall 5 – WrB Conference (CC5.1) – requires conference pass
Hidden Burdens: Optimising Taxation for Sustainable Returns

Is there such a thing as a perfect tax rate? With GGR and assorted operational levies ranging from 51% to under 10% across the US, a general trajectory in tax burdens is forcing very difficult discussions and causing some seen and unseen pain for operators and investors.

Likewise in key emerging markets like Brazil, and India monetary policies are never as straightforward as they first look. Yet, despite these upward trends, some jurisdictions such as the Philippines are approaching the topic of tax with a more straight-forward approach to foster economic development.

What is the ideal taxation framework? With input from legal experts, economists and operators, this panel looks to outline what ensures returns for jurisdictions, while letting the market thrive.

• Bigger isn’t always better: Understanding how operators generate returns
• Keeping competitive: Making markets accessible to a range of licensed providers
Moderator: Michael Pollock, Senior Policy Advisor, Spectrum Gaming Group
Regis Dudena, Prizes and Betting Secretary, Ministry Economy Brasil
Eric Konings, Director AI, Netherlands Online Gaming Association
Jaguar Gal, CEO, Jaguar Lawyers
17:30 – 19:00 LatAm Networking Drinks (CC4 Delegate Lounge, part of WGF – requires conference pass)

Day 2 – Tuesday, January 21

10:30 – 11:30 ICE Centre Stage – Hall 5 – Seminar Brazil now!
host Thamillin Valery Klen, CEO, Maior Apostas

Brazil’s Market Launch: Essential Insights

• Market launch review
• Operator Experiences: the hurdles and triumphs in adhering to compliance requirements such as
geolocation, Know Your Customer (KYC) protocols, and fraud detection mechanisms.
• Consumer Protection: Exploring responsible gaming in Brazil
• Technology Insights: Examining data on monitoring fraudulent activities, ensuring geolocation
precision and analysing registration rates

Moderator: Magnho Jose, President, IJL-Institute Legal Gaming
André Santa Ritta, Partner, Pinheiro Neto Advogados
Plinio Lemos Jorge, President, Associação Nacional de Jogos e Loterias (ANJL)

Hazenclever Lopes Cançado, Presidente, LOTERJ- Rio de Janeiro Lottery
11:30 – 12:30 ICE Centre Stage – Hall 5 – Seminar Brazil now! _ Sponsored by Sportingtech

Brazil M&A: What’s Stopping It?

• Regulatory Environment, Market Competition
• Economic Factors
• Predictions for Brazil’s long-term growth and regulatory adjustments based on the first few weeks;
Fabio Kujwaski, Partner, Mattos Filho
Delano Queiroz, Partner, Banco Genial
Bruno Geraldini, Country manager, Futuras Apostas
14:00 – 17:30 World Gaming Forum – Hall 5 (CC5 1-2-3) – Regional Round tables:
14:00 – 15:00 Brazil Round Table _ Sponsored by Sportingtech
Dive into Brazil’s transformative gaming landscape, exploring the latest regulatory advancements and market
opportunities.
Regis Dudena, Secretaria Apostas, Ministério Economia, Brasil
Lisa Worcman, Partner, Mattos Filho Lawyers
15:15 – 16:15 Peru Round table _ Sponsored by Sportingtech
Unpack Peru’s thriving gaming sector, discussing its robust regulatory framework, growth potential, and
strategies to strengthen international partnerships.

Madeleine Burns Vidaurrazaga -Tourism Vice minister, Ministry of foreign affairs and tourism-MINCETUR
Yuri Guerra, General Director, Ministry of foreign affairs and tourism-MINCETUR Peru

Wednesday, January 22

ICE Centre Stage – Hall 5 – Growth Markets Brazil panel
12:30 – 13:15 Regulatory and tax challenges for B2B providers in Brazil
• Regulation
• Technology Integration
• Competition
• Suitability for the local market
Moderator: Luiz Felipe Maia, socio fundador, MYLAW
Fellipe Fraga, CBO, Estrelabet
Ana Barbara Teixeira, Brazilian regulatory affair director, Ocean 88 Group
Victor Garcia, International Sales Director, onID Brazil
13:15 – 14:00 ICE Centre Stage – Hall 5 – Growth Markets

How AI strategies & technologies are reshaping the industry in a rapidly evolving region
An Ibero American panel; hear from leading experts across LatAm on how AI strategies & technologies are reshaping the industry, offering insights into the innovative approaches driving success in this rapidly evolving landscape.
• Regulatory Overview: Emerging regulations in LATAM
• AI Strategies in Gambling: Insights on how AI is reshaping the industry in LATAM.
• AI Support: Role of AI in supporting gambling regulation in countries like Peru, Colombia, Brazil, and Mexico.
Moderator: Camille Gonzalez, Lawyer, ECIJA Legal
Marco Hincapié, General Director, Coljuegos
Axel Antillon, Director Regional de Latinoamérica en WA Technology and Presidente
Comisión de Nuevas Tecnologías de AIEJA México

Edited by: @MaiaDigital www.zonadeazar.com