Zona de Azar Spain – Spain: Luckia Joins La Liga as an Official Partner

Spain.- August 15, 2024 www.zonadeazar.com  La Liga, in charge of organizing the Spanish Championship, signed a new agreement with Luckia, which became its main partner in gaming and entertainment.

As part of the agreement prior to the new season, Luckia has secured a three-year international agreement in which it will actively promote itself as an international sponsor of the league in Spain and Mexico.

La Liga sees Luckia as a Spanish giant

José González, president of Luckia, highlighted the importance of this sponsorship to strengthen the brand’s presence in Spain and promote it in the other international markets where Luckia operates.

González stated: “This agreement reflects Luckia’s commitment to sports, teamwork, consistency and excellence. Typical football values.”

Luckia will also activate its brand by promoting through La Liga’s digital assets, which include:

La Liga EA sports competitions
New Hypermotion rights for both countries

Jorge de la Vega, executive director of La Liga, supports this sponsorship agreement with Luckia, a “Spanish giant” that employs 2,500 people in eight countries.

He says: “We are convinced that this collaboration will bring us closer to our followers in Spain and Mexico. I trust that together we will continue to create a safe and responsible entertainment environment.”

Luckia concluded its sponsorship announcement with CMO David Plumi by reaffirming the company’s commitment to promoting safer games.

Plumi highlighted that the Spanish league’s digital audience reaches 200 million followers on social networks around the world. There are 16 platforms and 20 different languages.

“Joining the best football league in the world marks a new era for Luckia”, said CMO Plumi. “Our company is undergoing a huge international expansion and this agreement consolidates our position as market leader in Spain.”

Edit: @_fonta www.zonadeazar.com