Zona de Azar Suiza – WLA: The Horse Betting Marketing Guidelines (PDF)

Suiza.- February 22, 2023 www.zonadeazar.com Responsible gaming is a core part of WLA values and is embedded in the operations of all our members. By providing their customers with responsible gaming environments, our members can distinguish themselves from other operators.

The Horse Betting Marketing Guidelines: Achieving responsible and competitive offers brochure was developed by WLA Betting Integrity on Sports and Horse Racing Committee (BISHRC).

It identifies the main rules and guidelines that will help WLA members to market their horse betting products in a competitive and socially responsible way.

It considers different types of offerings and games and examines a model for assessing risk levels of addiction for these. It also describes suitable distribution channels and how to plan, execute and manage responsible promotions in different social media platforms.