Zona de Azar Switzerland – Sportradar Drives Innovation in Betting
Switzerland.- September 20, 2024 www.zonadeazar.com Sportradar is set to further transform the betting landscape with the launch of micromarkets, the next generation of live betting products in leading sports, opening new revenue streams for operators.
In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), will introduce micromarkets for ATP tennis matches this October.
This exclusive partnership marks another step towards offering more granular and engaging betting options in tennis. The company currently offers micromarkets in other popular sports, including football and table tennis.
Leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will provide operators with a cutting-edge solution that processes hundreds of thousands of data points per match.
Exclusive Sportradar Micromarkets
The result is eight distinct micromarkets that are expected to generate approximately 1,500 new betting opportunities per match.
Sportradar’s exclusive ATP tennis micromarkets include:
- Next break point
- Next serve: ace, rally, or double fault
- Who will serve the next ace
- All point outcomes (Player 1 winner; Player 1 error; Player 2 winner; Player 2 error)
- Total strokes in a point
- Type of last stroke (e.g., serve, return, forehand, backhand, or volley)
Karl Danzer, SVP of Odds Services at Sportradar, stated: “The introduction of micromarkets highlights Sportradar’s commitment to leading the industry with advanced proprietary technology, providing clients with unparalleled opportunities to engage fans and generate new revenue in highly popular betting sports like tennis.”
Sportradar is also set to further expand micromarkets with the addition of American football, baseball, basketball, and ice hockey, all in the first half of 2025.
Additionally, it is important to note that microbets are a form of live betting that allows operators to offer wagers on specific, short-term outcomes within a game or event.
Edited by: @_fonta www.zonadeazar.com
