Zona de Azar Switzerland – Sportradar Launches Audio Channels and Expands Digital Advertising Platforms

Suiza.- June 5, 2024  www.zonadeazar.com Sportradar has expanded its programmatic advertising service, integrating audio options and increasing its presence across multiple digital out-of-home (DOOH) advertising screens.

This innovation enables betting operators to reach a greater number of customers by disseminating relevant advertisements through two of the fastest growing media outlets.

Sportradar

Sportradar is expanding its advertising capabilities with the addition of digital audio, enabling its clients to reach millions of listeners through podcasts, streaming and online radio. The company also delivers a vast global advertising inventory, with more than 600,000 outdoor digital screens spread across more than 100 countries.

Using its specialized marketing technology in the gaming sector, Sportradar serves targeted advertisements to sports enthusiasts and gamblers, in markets where gambling is legal. Users benefit from an integrated sports calendar, ensuring advertisements coincide with relevant sporting events.

• Sportradar Offers Over 600,000 Digital Advertising Screens
• The company is present at several fairs around the igaming world

Thanks to sophisticated AI and machine learning algorithms, Sportradar’s audio ads are personalized according to demographics, music preferences, niches and genres. The same AI technology targets ads to DOOH screens in strategic locations such as stadiums and travel routes, considering geographic coordinates, area codes and weather conditions.

Niki Beier, Senior Vice President of Marketing Services, highlights that Sportradar is providing bookmakers with new ways to reach their audiences. With a more than 1,000% increase in audio consumption over the past seven years, DOOH advertising investments are expected to grow by nearly $1 billion. In short, these channels are perfect for operators to highlight their brands and enhance the effectiveness of their advertising campaigns.

Edit @_fonta   www.zonadeazar.com