Zona de Azar The Netherlands – Entain: Completion of the Acquisition of BetCity in the Netherlands

The Netherlands.- January 13, 2023 www.zonadeazar.com Entain plc, the leading global sports betting, gaming and interactive entertainment group, is pleased to announce the completion of the acquisition of BetEnt B.V., which trades under the BetCity.nl name.

BetCity is one of the Netherlands’ leading licensed operators in the newly regulated online sports betting and gaming market. Since its licencing in October 2021, BetCity continues to deliver strong growth, maintaining its established leading share of approximately 20%1 of this attractive fast-growing market.

Jette Nygaard-Andersen, CEO of Entain, comments: “We are pleased to have completed the acquisition of BetCity. The combination of BetCity’s local expertise and strong brand, alongside Entain’s global scale and market-leading platform provides customers with an enriched and broader offering of engaging products, fresh content and new experiences.

This transaction further underpins our growth strategy of operating in, and expanding further into, attractive regulated markets. We look forward to working with Melvin and the BetCity team as we execute on the significant opportunities in the Dutch market.”

The initial consideration has been funded from the proceeds of the Group’s re-financing announced on 19 October 2022 and existing cash resources.

Edited by:  @_fonta  www.zonadeazar.com