Zona de Azar U.K. – Genius Sports’ Partnership with FootballDataCo (FDC) Advances in Services
UK.- August 06, 2024 www.zonadeazar.com More clarity has been gained on what Genius Sports’ partnership with FootballDataCo (FDC) has planned for English and Scottish football.
The continuation of its arrangement with FootballDataCo ensures that Genius Sports will retain official data rights to the English Premier League, English Football League (EFL) and Scottish Professional Football League (SPFL).
This data is used for in-play betting products and content. Genius will also provide sportsbooks with official player market data for pre-game and in-play betting on markets like the number of shots, assists and pass completions during a game. This data is particularly useful for bet builder products.
Mark Locke, CEO of Genius Sports, said: “Over the last five years, our official data and technology partnership with Football DataCo has been transformational to the growth of Genius Sports.
“This renewal underpins our continued business expansion and fuels the trajectory of our medium-term financial outlook. Going forward, we expect the partnership to act as a flywheel to drive further innovation and value for our sportsbook partners.”
FootballDataCo and Genius Sports first partnered up in 2019, and the agreement was renewed in March of this year. It will run until at least 2029, cementing Genius as the market leader for football data in the UK.
The London-based company is one of the leading global sports data and tech companies, alongside Sportradar and Stats Perform. These companies have benefited greatly from the growing importance of data to modern football, and particularly to the betting and media firms which engage with the sport.
Further details of Genius’ partnership with FDC include plans around technology, with the company using its AI-backed tech to track data across all 44 Premier League and EFL Championship teams.
The final initiative will see the creation of Data Zone, a broadcast experience featuring player IDs, pitch maps, shot velocities and player speeds. This builds on the launch of the Fantasy EFL product for the 2024/25 season, a 72-club fantasy football game covering the Championship, EFL League One and EFL League Two.
Adrian Ford, General Manager of Football DataCo, added: “Genius Sports has been an exceptional partner to UK football over the past five years, delivering innovative real-time betting experiences for sportsbooks and high-quality player tracking data and solutions for teams.
“We look forward to continuing to expand the relationship with a new rights term from the start of the 2025/26 season and maintaining the highest quality of data to connect millions of fans globally with our competitions.”
Editó: @_fonta www.zonadeazar.com
