Zona de Azar UK – Betway Signs As New Club Partner For Arsenal
UK.- September 04, 2023 www.zonadeazar.com Super Group the parent company of Betway, a leading online sports betting and gaming business and Spin, the multi-brand online casino, today announced that Betway has become the Official Global Betting Partner of English Premier League club, Arsenal men’s team.
The multi-year agreement is the latest addition to the brand’s football portfolio, alongside deals in the English Premier League with West Ham as Principal Partner and Brighton as Official Global Partner, as well as deals with clubs in La Liga and the Bundesliga. Beyond football, Betway has built an enviable portfolio of sponsorships in a wide array of sports that include the NBA, NHL, Tennis, Cricket and Horse Racing.
The new partnership will enhance the supporter experience by creating and delivering global activations and exclusive content across all social media platforms.
Betway’s branding will be featured on advertising boards at the 60,000 capacity Emirates Stadium in all domestic matches in the Premier League, FA Cup and Carabao Cup, giving visibility to Arsenal supporters worldwide.
Anthony Werkman, CEO of Betway Group, said: “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as Official Global Betting Partner of English Premier League side, Arsenal. We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices.”
Juliet Slot, Chief Commercial Officer at Arsenal, said: “We are pleased to announce Betway as our Official Global Betting Partner. It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club. We are excited to work with Betway to bring more experiences for our supporters across the world and promote the importance of responsible gambling.”
Edited by @pererarte www.zonadeazar.com
