Zona de Azar UK – Blueprint Gaming Strikes Global Licensing Deal with Banijay Brands

UK.- January 25, 2022 www.zonadeazar.com Blueprint Gaming has reaffirmed its position as the leading developer of Deal or no Deal™ branded iGaming content after securing a new agreement with licence holder and long-term partner Banijay Brands.

The new brand licensing deal ensures Blueprint can continue to develop unique content around the popular TV game show format, with the developer’s next instalment Deal or No Deal™: Banker’s Bonanza set for release in February 2022.

Following the success of a number of high-impact titles based on Banijay’s Deal or No Deal™ IP for the UK market, the games studio is set to make additional versions available in Canada for its equivalent show Le Banquier.

This renewed partnership also provides Blueprint with access to multiple new global brand IPs that will further extend the company’s reach across multiple markets and broaden its slots portfolio. These include worldwide rights of Big Brother, Black Mirror, The Money Drop and the £100k Drop, as well as the hugely popular hit show Peaky Blinders.

In addition, Blueprint Technologies has extended its existing deal with Banijay Brands to continue supplying Deal or No Deal™ branded games to the UK land-based market. The slot machine manufacturer has enjoyed strong commercial success with the brand, with titles such as Deal or No Deal Diamond Jackpots™, Deal or No Deal What’s in Your Box™ and Deal or No Deal Lightning Spins™ proving hugely popular with UK players.

Lauren Bradley, Head of Commercial at Blueprint Gaming, said: “The Deal or No Deal™ brand is a huge part of Blueprint’s overall identity and content offering, so we’re delighted to have secured this new agreement with Banijay Brands.”

David Purvis, Managing Director at Blueprint Operations, said: “Within the UK land-based sector, Deal or No Deal™ still reigns supreme as players identify the brand’s quality characteristics in shaping an immersive gaming experience. ”

Lex Scott, Commercial Director, Gaming and Gambling at Banijay Brands, said: “For years, the Blueprint Gaming and Technologies teams have developed and distributed quality games based on our Deal or No Deal™ brand. We had no hesitation in extending our partnership with both companies to evolve the brand and take the IP in a new direction.”

Edited by: @_fonta  www.zonadeazar.com