Zona de Azar UK – Checkd Dev Expands Opta Deal with Stats Perform
UK.- March 19, 2024 www.zonadeazar.com Sports betting technology specialist Checkd Dev, part of award-winning Checkd Group, has signed an expanded sports data licensing deal with long-term partner and Opta data owner Stats Perform.
The new multi-year agreement enables licensed operators to embed Checkd Dev’s Opta data-powered Smart Acca interactive betting tool into market pages for football and US sports in their online and mobile sportsbooks.
Checkd Dev’s Smart Acca product was originally built for its award-winning Betting Hub app to help bettors quickly interrogate detailed and trusted Opta team and player stats contextual to their potential bets, across multiple games and competitions, and see odds for that bet.
It delivers a slick path to bet placement for recreational gamblers, targeting those building accumulator (also known as multi or parlay) bets, which are booming in popularity, but typically are harder for sportsbooks to provide stats and insights to help bettors make informed decisions.
Smart Acca is currently delivering high conversion to bet placement, with data analysis showing that users also add more legs to accumulator bets than average, leading to superior margins for operators.
The Smart Acca API is already powering pre-match betting research into football markets like goalscorers, shots, shots on target and fouls inside sportsbooks in the UK like Sky Bet, William Hill and Paddy Power, keeping bettors on-site, instead of needing to leave to research their bets.
The latest success for Checkd Dev follows the launch of the Boxing News app and the creation of the North America-focused FlashPicks app. Based on Betting Hub technology, it also utilises historical Opta data feeds.
Andrew Grimshaw, Commercial Director at Checkd Dev, said: “This is an important deal with a long-term valued partner in Stats Perform, which means bettors using Smart Acca in their chosen sportsbook are using Opta data, the most recognised and trusted sports stats in the business. Bettors are presented with the most relevant competition and market selections ranked by statistical form leading to compelling betting opportunities. In addition, all of this is displayed on a single page meaning they can place accumulators faster than traditional online journeys.
“Smart Acca has been a landmark hit with bettors both through our proprietary B2C products and when licensed to leading operator partners in the UK. It’s the perfect complement to any sportsbook offering multi-game and same-game accumulators. We look forward to providing it to a broad range of new partners, across more competitions and sports.”
Nick Cockerill, VP of Betting Products at Stats Perform, said: “Smart Acca technology is a very impressive betting solution that has already enriched and simplified the process of choosing an accumulator bet for end users.
“We’re proud that Checkd Dev has chosen Opta data to build trusted, magic experiences from the detail of sport. Smart Acca is a great example of one of those experiences – a highly innovative B2B product that showcases how our sports data helps bring fans and bettors closer to the game.”
Edited by @pererarte www.zonadeazar.com
