Zona de Azar UK – iSoftBet Select ICE as the Launchpad for a Suite of Technology
UK.- March 08, 2022 www.zonadeazar.com ICE London’s status as an innovation hotspot has been underlined by iSoftBet who will be unveiling new products including; Arena, a suite of player engagement tools that will be making their world debut from stand N3-430 at the premier international gaming technology event, ICE.
Looking ahead to the return of ICE after a two-year absence, iSoftBet’s Chief Marketing Officer, Peter Nikashin said: “ICE has always been the place to launch new products since it attracts a truly international audience of senior executives as well as many casino technology experts. It remains the number one global gaming event where the gaming world unites. This year we will present our portfolio, containing over 150 classic iSoftBet games that the industry already knows and loves, plus thousands of third party games as well as Arena, a suite of player engagement tools, all possible through one integration.”
In addition to product, iSoftBet will also be using ICE as a platform to engage and network with its international customer base. “Our brand strapline is ‘Serious Fun’ and to a large extent that’s what we will be showcasing at ICE” stated Peter Nikashin. “We will meet with our global partners, our clients and prospects in person, many for the first time and for others we have been looking forward to meeting again. In the B2B industry, face-time is extremely important for building and developing business relationships. The return of in-person is absolutely critical to an industry such as ours which is all about maintaining connections and building relationships.”
He added: “Two years without ICE is a long time and the industry has been counting down the days until it comes together once again in London.”
ICE London (12-14 April 2022, ExCeL London) is the biggest b2b gambling industry event in the world providing a platform for games creators, distributors, operators, retailers, trade associations, strategic bodies and regulators. To register visit: www.icelondon.uk.com. The co-located iGB Affiliate London event (13 – 14 April) connects affiliates to a 360-degree experience of igaming via networking and business lead-generation opportunities, content and learning. To register visit:https://london.
Edited by: @_fonta www.zonadeazar.com
