Zona de Azar UK – SIS Signs Deal for 24/7 Gaming with Genius Sports

UK.- February 16, 2024 www.zonadeazar.com Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has agreed a landmark distribution deal to supply its Competitive Gaming product through global sports technology provider Genius Sports.

The full Competitive Gaming library, which comprises over 150,000 annual live events, will be made available by Genius Sports to its extensive sportsbook network, furthering the ambitions of SIS in building mutually beneficial relationships with leading platforms.

SIS’ content covers both of its sports simulation products, esoccer and ebasketball, featuring regular short-form contests between skilled gamers. Produced entirely in-house and with integrity at its core, SIS Competitive Gaming has been proven to deliver superior margins to operators and will significantly boost the Genius Sports breadth of offering.

Genius Sports is a global leader in official sports data and technology, powering the ecosystem that connects sports, betting and media. It provides sportsbooks and lotteries around the world with award-winning data, odds, streaming, trading and marketing solutions that are proven to drive profits and cost efficiencies.

This is the latest significant distribution deal to be struck by SIS, further enhancing its reputation as an essential partner to leading global players in the industry.

“Genius Sports has developed a deserved reputation as a world-leading provider to the sports betting industry,” the Head of Commercial Partnerships for SIS, Andy Kelly, said. “This deal is of great significance for us as we continue to expand our distribution across regulated markets worldwide.

“Genius Sports is renowned for its distribution network of live football and basketball and these customers will now have access to our Competitive Gaming, esoccer and ebasketball products that have a clear track record of adding significant value to the bottom line of operators. This is an agreement that is perfectly aligned with our respective established relationships and we look forward to mutual success moving forward.”

“By adding SIS’ Competitive Gaming content to our offering, we are affirming our commitment to giving our hundreds of sportsbook partners the widest range of content and the best opportunity to add value and grow revenues,” the Global Partnership Director for Genius Sports, Matt Stephenson, said. “Genius customers expect market-leading solutions and in SIS’ Competitive Gaming they will have a product that stands out from the competition in terms of quality and integrity.”

Edited by @pererarte   www.zonadeazar.com