Zona de Azar UK – SIS and Paddy Power Extend Long-Term Partnership with New Deal

UK.- October 17, 2023 www.zonadeazar.com Sports Information Services (SIS) and Paddy Power have struck a new long-term content and production agreement, ensuring that customers of the leading UK and Irish operator can continue enjoying high-quality production services and a vast portfolio of horse and greyhound racing content from across the globe.

The multi-year extension grants Paddy Power continued use of SIS’ Complex Automated Production (CAP), giving the brand greater flexibility over live broadcast schedules across its flagship retail stores in the UK and Ireland.

The agreement also provides Paddy Power access to 24/7 Live Racing Content from SIS, with over 38,000 horse races from over 170 racecourses and tracks from five continents, including meetings from Europe, Africa, Latin America, and the United States.

Paddy Power will also continue to have long-term access to SIS’ comprehensive greyhound service, with high-quality greyhound content from the UK and Ireland.

David Newton, Chief Commercial Officer Paddy Power at Flutter Entertainment Plc, said: “This long-term extension demonstrates the success of our partnership with SIS to date, and we are delighted to continue providing our customers with SIS’ high quality and comprehensive content offering across global horse and greyhound racing.”

Richard Ames, Chief Executive at SIS, said: “We have had a longstanding relationship with Paddy Power that has grown considerably over the years, and we are pleased to extend our agreement. We pride ourselves on the content portfolio of our core racing product, and to be able to deliver this to one of the industry’s biggest operators shows the trust placed in our brand.”

Edited by @pererarte   www.zonadeazar.com