Zona de Azar USA – Draftkings Launches New NFL Promo Featuring Kevin Hart & Ryan Fitzpatrick

USA.- August 15, 2023 www.zonadeazar.com The countdown to the 2023-2024 NFL season is just a few weeks aways and DraftKings is gearing up for another exciting year of football. To get fans ready for this season, DraftKings will be launching brand-new commercials with a few familiar faces and exciting offers.

Launching August 21, DraftKings’ first commercial will once again feature comedian Kevin Hart and will include a little magic from former quarterback Ryan Fitzpatric.

DraftKings said “Aside from the Super Bowl, the launch of the NFL is such a critical time where we see huge acquisition and engagement.”

The campaign comes as online and mobile sportsbooks have become increasingly popular. In 2018, just one state – New Jersey – had legalized sports betting. Today, sports betting is legal in 21 US states, representing nearly half the US population. Currently, DraftKings and competitor FanDuel own most of the industry’s market share.

Moreover, the commercial introduces consumers to DraftKings’ new tagline, ’The crown is yours’ and the addition of a crown on the ’D’ in the brand’s wordmark. This represents part of DraftKings’ strides to “put the customer at the center of everything [it does] … and create an enhanced tone of voice” for the brand, added Sherman.

Edited by: @Pererarte  www.zonadeazar.com