Zona de Azar USA – “LeBron James” Partners with DraftKings for Football Content and Predictions

USA.- February 2, 2024 www.zonadeazar.com DraftKings has secured a noteworthy partnership, teaming up with basketball legend LeBron James for content creation and involvement in key football initiatives.

As part of the collaboration, James will provide weekly football picks during the NFL betting season.

DraftKings CEO Jason Robins expressed his excitement about working with LeBron James, describing it as an “absolute honor and privilege.” Robins looks forward to leveraging James’s passion for sports and competitive mindset to enhance engagement opportunities for customers and fans.

This partnership is made possible by a recent rule change in the NBA collective bargaining agreement for the 2023-24 season, allowing active players to endorse and invest in sports betting and fantasy sports companies. While James won’t offer betting suggestions on NBA games during his active playing career, the possibility remains open after retirement.

The announcement of the partnership comes nearly two months after reports surfaced about Maverick Carter, James’s business partner and manager, betting on NBA games with an illegal bookie. DraftKings and James move forward with their collaboration, emphasizing the potential impact of LeBron’s cultural influence and widespread appeal.

DraftKings, known for celebrity partnerships with figures like Kevin Hart and Tony Hawk, sees LeBron James as a game-changer. With his immense following on social media platforms like Twitter and Instagram, James brings a new level of influence to the Boston-based sportsbook.

Edited by: @MaiaDigital www.zonadeazar.com