Zona de Azar USA – MGM, Marriott Sign Strategic Licensing Agreement

USA.- July 18, 2023 www.zonadeazar.com Las Vegas-based casino resort giant MGM Resorts International has signed a long-term strategic licensing agreement with Marriott International aimed at attracting Marriott customers to MGM properties in Las Vegas and across the country.

The two companies announced that they have formed “MGM Collection with Marriott Bonvoy,” which will launch in October and include 17 MGM resorts, representing more than 40,000 rooms in Las Vegas and other U.S. cities.

Beginning in October, several MGM Collection with Marriott Bonvoy resorts will be available for booking on Marriott’s digital platforms, including Marriott.com and the Marriott Bonvoy mobile app, with all properties expected to be available by the end of the year. MGM’s resorts will still be available on MGM Resorts’ channels, including MGMRewards.com and the MGM Resorts mobile app.

“This historic, long-term agreement brings together two of the most trusted and iconic brands in hospitality and entertainment,” Bill Hornbuckle, president and CEO of MGM Resorts, said in a release.

“We are excited to make MGM Resorts’ incredible properties available on Marriott channels, allowing our members to enjoy Marriott Bonvoy benefits when they stay at MGM Collection with Marriott Bonvoy resorts,” Anthony Capuano, president and CEO of Marriott International, added in a release. “

The two companies also announced that MGM’s sports wagering affiliate, BetMGM, and Marriott signed a loyalty marketing agreement to make Marriott Bonvoy the exclusive hospitality loyalty program partner of BetMGM.

Of the 17 MGM resorts that will join MGM Collection with Marriott Bonvoy, four properties will also be affiliated with existing Marriott collection brands: Bellagio will join The Luxury Collection, Aria will join Autograph Collection, Park MGM will become part of Tribute Portfolio and The Cosmopolitan of Las Vegas will continue its affiliation with Autograph Collection.

Eight MGM resorts in Las Vegas will join MGM Collection with Marriott Bonvoy: Vdara, MGM Grand, NoMad, The Signature at MGM Grand, Mandalay Bay, New York-New York, Luxor and Excalibur.

Edited by: @Pererarte  www.zonadeazar.com