Zona de Azar USA – NBA and IGT Close New Official Sports Betting Data Partnership
USA.- October 16th 2020 www.zonadeazar.com International Game Technology (IGT) has signed another long-term deal with the National Basketball Association (NBA). According to IGT, the partnership “further enhanced its PlaySports sports betting solution”.
IGT bettors in the North American market will have the opportunity to explore the entire NBA ‘experience’, that is, official data, information, logos of their favorite teams and leagues.
Enrico Drago, senior vice president of IGT PlayDigital, spoke about the new arrangement: “the partnership with the NBA to bring official league data to our PlaySports customers further validates IGT’s seriousness in providing an unmatched sports betting solution for the US market and supports the experience at the very high level that we want to offer ”.
He added: “With the popularity of in-play, prop and parlay betting increasing, having access to official NBA data in real time is critical to collaborating with our customers in creating highly attractive betting menus for sports fans in All country”.
Scott Kaufman-Ross, senior vice president of the NBA, also spoke: “This partnership with IGT marks the first time that a platform provider can offer an authentic, ready-to-use NBA sports betting solution for a diverse set of operators across the US ”.
According to Ross, “the agreement will allow regional operators across the country to have direct access to NBA assets to create the best gaming experience and further engage our fans.”
NBA Season 2019 – 2020
The last NBA season was totally atypical, as it started on October 22, 2019 and should have ended on April 15 this year. That’s because the pandemic caused the league to be suspended for weeks.
To try to resume the games, the organization proposed a “bubble system” with a single seat. Within the court, the Lakers became champions with Lebron James elected MVP of the finals.
Edited by: @MaiaDigital www.zonadeazar.com