Zona de Azar USA – NeoGames™, Part of Aristocrat Interactive™, to Supply iLottery to
USA.- June 26, 2024 www.zonadeazar.com NeoGames and the New Hampshire Lottery Commission (NHLC), the first state-run lottery in the United States and one of the country’s most successful lotteries, announced the approval by the Governor and Executive Council of a seven-year agreement, beginning July 1, 2025, under which NeoGames will deliver its complete iLottery solution to the NHLC.
The contract will see NeoGames provide a complete turn-key iLottery solution for NHLC, including its player account management (PAM), NeoSphere®, it’s central gaming system (CGS) NeoDraw® for the sales of draw-based games, einstant games from NeoGames Studio, in addition to engaging content from Wizard® Games.
As part of the full solution, NeoGames will also deliver a new website, a mobile application and a loyalty program to the NHLC in partnership with Gambyt. Additionally, NeoGames will provide a range of services, including marketing services from the NeoEngage® customer engagement solution, delivering real-time and personalized enhancements, among many other features, to further grow the NHLC’s success with its iLottery program.
Since the NHLC’s iLottery launch in 2018, NeoGames has provided the Lottery with its iLottery platform, games, and various services through its Joint Venture NeoPollard Interactive (NPi). As part of the new agreement, NeoGames will become the sole provider of NHLC’s iLottery program, reinforcing NeoGames’ status as a leader in delivering iLottery solutions and content.
NeoGames’ iLottery solution leads the U.S. market, where lotteries using NeoGames solutions hold an estimated 70%* of the iLottery gross wager market share. The new agreement between NeoGames and the NHLC means the top four per capita U.S. iLottery states of New Hampshire, Michigan, Virginia and North Carolina will all continue to be on NeoGames’ platform.
Chris Shaban, Managing Director iLottery at NeoGames, said: “We are thrilled to be selected by the New Hampshire Lottery as its provider for a complete iLottery solution, helping to reinforce its reputation as one of the leading lotteries in North America. With our industry-leading technology solutions, games and services, we look forward to continuing our strong partnership and playing a key role in the growth of the lottery’s online program into the next decade.”
Charlie McIntyre, Executive Director at New Hampshire Lottery, said: “We are pleased to continue our journey with NeoGames, a proven iLottery industry leader who has been a strong ally and an important technology and strategic partner as we have grown. This new contract further establishes our goal of enhancing our digital offering to be personalized and cater to the ever-evolving iLottery marketplace and the needs of our players. This partnership also allows us to significantly boost player engagement, supporting our mission of maximizing revenue for New Hampshire public schools.”
Edited by @pererarte www.zonadeazar.com
