Zona de Azar USA – Optimove Announcement: La Tinka Selects Optimove as CRM Marketing Solution

USA.- March 5, 2024  – La Tinka, the leading Peruvian iGaming operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, La Tinka and their online Sportsbook and Casino brand, Te Apuesto, is set to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value.

The strategic integration of Optimove’s Customer-Led Marketing Platform and solution bolsters La Tinka’s refined player engagement strategies, further solidifying the operator’s position as a leading player in the Latin America iGaming industry. La Tinka will leverage Optimove’s OptiMail, a native platform for email personalization and delivery, OptiText, for real-time and scheduled promotional and transactional text messages, and OptiMobile, enabling La Tinka to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times.

The scientific approach embedded in Optimove’s CRM Marketing Platform will empower La Tinka to measure the incremental value of each player interaction. La Tinka will gain key capabilities via Optimove:

• Advanced marketing AI capabilities: providing AI-driven insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaign orchestration for enhanced personalized experiences across channels and player touchpoints.
• Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
• Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.
• A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance continuously.
“At La Tinka, our dedication to providing an outstanding player experience is unwavering,” said Maria Jose Alfaro,

Digital Business Manager at La Tinka. “Optimove, as the industry leader in CRM Marketing, enables us to deliver better, more personalized, and timely player experiences that seamlessly align with the dynamic pace of player engagement with our sports content and casino gaming. Their AI-driven solutions help us determine the next best action for each player to map to every player’s journey. This collaboration reflects our commitment to exceeding our players’ expectations for meaningful experiences at every touchpoint.”

“Smart clients push us to excel, and we’re excited to join La Tinka on their rapid growth journey,” said Tomer Imber, Senior Director of Sales at Optimove. “The La Tinka team truly understands the power of experiences that delight and excite players as a growth engine for the business. As La Tinka focuses on attracting players and converting them at higher rates, we are committed to helping deepen their player engagement and cement long-term retention.”
Optimove will attend and exhibit at SBC Summit Rio, March 5-7, booth D46.

About La Tinka

La Tinka S.A. is a leading company in lottery games and sports betting in Peru. It features leading lottery products, Tinka, Gana Diario, Kábala, Rapitinkas, Kinelo, and others, as well as sports betting games such as Te Apuesto and Ganagol, and an extensive Casino game offering. Through its lottery products, the company contributes to the multiple Charity organizations in Perú.
Since the inception of its operations in Lima, Peru, in 1994, La Tinka has revolutionized lottery games in the Peruvian Market, singlehandedly growing the category for over 30 years. It launched its sports betting brand Te Apuesto in 2012 and its casino business in 2020. La Tinka offers its games online through its lottery and sports betting platforms and in more than 5,000 points of sale throughout the country.

About Optimove

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.
It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.
Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands, including bet365, Betfred, BetMGM, Entain, Sisal, Pennsylvania Lottery, and others across the gaming sector.

For more information, go to Optimove.com

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