Zona de Azar USA – Public Gaming Interactive Webinar: Digital Lottery

USA.- June 16th 2021 www.zonadeazar.com Digital Lottery, Optimizing the Digital Connection that is transforming the industry.

You are invited to attend PGRI INTERACTIVE! June 16 and 17 Program Zoom webinar.
When: Jun 16, 2021 01:00 PM Eastern Time (US and Canada)
Topic: PGRI INTERACTIVE! Digital Lottery eConference June 16-17
To receive your link to attend this webinar: Click on the link below – this is a 1 STEP SUPER EASY REGISTRATION

Please let us know if you need assistance. Each attendee must register individually this time instead of bulk registrations. It’s super easy to do. After registering, you will receive a confirmation email containing the link to join the webinar. Please use your business email address or your registration may be delayed.

Fabulous presentations set the stage for three Roundtable Discussions led by Gregg Edgar (Executive Director, Arizona Lottery), Drew Svitko (Executive Director, Pennsylvania Lottery) and Kevin Hall (Executive Director, Virginia Lottery).

Let’s build the foundation for the first massively connected online community of Lottery Industry Stakeholders.

Audience Polling will be a prominent part of this eConference experience. Everyone will be encouraged to participate in the anonymous voting process to give us fresh real-time insights into the problematic and controversial issues facing our industry.

Real-Time Interaction between presenters, moderators, and panelists is another corner-stone to this event. Chat-room to be activated for hundreds of online guests to be asking questions and commenting on the presentations and discussions..

Wednesday June 16

1:00 pm EASTERN Time EDT: Welcome message from Paul Jason and the Producers of PGRI Digital Lottery eConference

Presentations that set the stage for the Roundtable Discussions and Polling Questions:

Derek Levesque, Sr. Manager, U.S. Digital Business Development, IGT:
IGT’s 2021 eInstant Game Perspective

Amy Bergette, Vice President, Digital Content Studio, Scientific Games: How Can the Past Year and the iLottery Experience, Drive the Overall Lottery Business?

Jumbo Interactive: iLottery + iRetailers drive digital engagement and sales

Brad Cummings, Founder & CEO, EQL Games:
Get Connected. Content & Technology Perfectly Built for Digital Platforms

Peter Sullivan, Founder & CEO, Jackpocket

Terry Presta, Head of Business, North America, Abacus Solutions International: Everywhere: The Power of Innovation using Abacus

Jason Lisiecki, Vice President, North America, Instant Win Gaming:
Planning Your e-Instant Roadmap

Shannon DeHaven, Vice President of Digital Engagement, Pollard Banknote:
The Evolving Consumer Journey – Take a Walk in Their Shoes”

Roundtable Discussion

Digital Engagement for ALL Lottery operators

Moderator: Gregg Edgar, Executive Director, Arizona Lottery and Chair of the Marketing Committee for MUSL (Multi-State Lottery Assoc.) Focus on the digital ecosystem as a player-engagement platform and not just another channel of distribution: Players Clubs, Loyalty Programs, and fresh, new, creative, innovative, out-of-the-box digital player engagement campaigns and strategies that optimize the connection with the audience of players and prospective players.

Panelists:

Sina Aiello, Vice President, Loyalty, Pollard Banknote

Kelley-Jaye Cleland, Chief Product & Program Officer, New Hampshire Lottery

Jay Finks, Executive Director, Oklahoma Lottery

Ryan Mindell, Lottery Operations Director, Texas Lottery

Amy Warner, Director, Digital Engagement, Scientific Games

Thursday June 17

1:00 pm EASTERN Time EDT

Featuring two Roundtable Discussions

Player Retention as well as New Player Acquisition
Moderator: Drew Svitko, Executive Director, Pennsylvania Lottery
Over the past year, Lotteries gained new players and increased player-ship of core players. How can we keep the momentum going? In the dynamic, fluid market-place of the digital world, the consumer is uploading apps and trying new brands with increased frequency. They are also deleting apps and migrating to new products with equal ease and frequency. The real battlefield now is player retention. How will Team Lottery win in this new race to maintain ongoing engagement and player-ship?

Panelists:
Shannon DeHaven, Vice President of Digital Engagement, Pollard Banknote

Stephanie DuVal, Digital Engagement Manager, Virginia Lottery

Jessica Fritz, Digital Marketing Manager, Michigan Lottery

Merv Huber-Calvo, Sr. Director, Growth Marketing, Scientific Games

Karri Paavilainen, Senior Director, PlayLottery Content, Operations and Connected Play, IGT

Jessica Powell, Director of Player Marketing, NeoPollard Interactive

Peter Sullivan, Chief Executive Officer, Jackpocket

Portfolio Management in the Digital World
Moderator: Kevin Hall, Executive Director, Virginia Lottery
Players love the inter-activity and the instant gratification of eInstants. The flip side of this equation is the shorter and shorter attention spans of the consumer. How can Lotteries keep the attention and interest of the online players? How can the science of portfolio management be applied to the world of iLottery’s digital games to enable the most dynamic rotation of games that deliver the optimal variety and combination of game-styles, freshness, price-points, and prize levels to appeal to the broadest range of player preferences?

Panelists:
Richard Bateson, Chief Commercial Officer, JUMBO Interactive

J.B. Landroche, Senior Vice President Corporate Affairs, Georgia Lottery Corporation

Derek Levesque, Sr. Manager, U.S. Digital Business Development, IGT

Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery

Two connecting threads that are a part of all three of these panel discussions:

Data-Analytics:

How is digitization and data-modeling transforming the fields of business intelligence that drives player engagement strategies, game development, messaging, marketing and promotional strategy etc.

Connecting the online and off-line worlds : The consumer does not think in terms of channels of product and media distribution. All “channels” are on, and they are all on 24/7. How can Lottery leverage its massive online consumer connection to promote the fully integrated omni-channel gaming experience that enables seamless, friction-free migration from one channel/medium to the others?

Edited by: @MaiaDigital www.zonadeazar.com