Zona de Azar USA – SBC Summit Latam “Day 2”: A Tour in Images

The second day of the SBC Summit Latam, held on October 31, 2024, at the Seminole Hard Rock Hotel & Casino in Miami, brought together industry leaders, innovators, and experts from across Latin America for a series of insightful conferences, dynamic panels, and networking events.

The day kicked off with a high-energy session featuring racing pioneer Tatiana Calderon, AI innovator Alvaro Melendez, and product strategy expert Lina Silva. The panel explored how data-driven collaborations between brands and female racing drivers are reshaping the motorsports landscape. Attendees learned how artificial intelligence is transforming brand analytics, fan engagement, and sponsorship strategies in the world of racing.

Following this, a series of panels delved into the key opportunities and challenges facing the gaming industry in Latin America. In a session titled “Women in Gaming: Strategies & Opportunities to Conquer the LATAM Market”, leading industry experts discussed market trends, innovation, and the importance of gender diversity in the gaming sector. This discussion highlighted the growing opportunities for women in the industry and explored how operators can capitalize on these trends for expansion in the region.

Another highlight of the day was the “Mastering iGaming Marketing in LATAM” presentation, where Cristhian Gomez, Head of LATAM at Growe, discussed the critical marketing strategies for launching successful iGaming operations in the dynamic LATAM market. The session provided valuable insights on overcoming regulatory challenges and leveraging emerging marketing trends to boost customer engagement.

The regulatory landscape was another focal point of discussion. A dedicated panel focused on “Navigating Online Gambling Regulation in Chile”, with experts exploring the ongoing legislative developments and the need for a modern regulatory framework to align with international standards. This panel featured prominent voices from the Chilean gaming industry, offering critical insights for operators looking to enter or expand within the Chilean market.

A session on “Peru: A Year Later” explored the progress and regulatory updates in the country’s online gaming market, while a panel on “Converging Worlds of iGaming, Sports Betting, Land-Based Casinos, and Lotteries” highlighted the growing integration of various gaming verticals and how operators can navigate these converging industries to expand their market reach.

The discussions continued with a session on “Innovating Lotteries”, focusing on how Latin American lotteries are adopting digital platforms, AI, and data-driven strategies to enhance security, player engagement, and operational efficiency.

As the day drew to a close, the atmosphere shifted to a more relaxed and social setting. Attendees gathered for Networking Drinks, sponsored by Abelson Info, providing the perfect opportunity to connect with industry peers, share ideas, and build valuable relationships. The day concluded with the SBC Awards Latinoamérica, a prestigious ceremony honoring the standout companies in the Latin American gaming and betting industry.

Finally, the Spooky Closing Party at the Entice Club offered a fun-filled evening of drinks, canapés, and live music, capping off a successful second day of the SBC Summit Latam with unforgettable networking opportunities.