Zona de Azar USA – Simplebet Agrees Intralot Integration to Extend Reach

USA.- October 9th 2020 www.zonadeazar.com Sports betting technology start-up Simplebet has agreed to integrate its proprietary Micro-Markets betting range with Greek lotteries and gaming giant Intralot.

Simplebet’s technology uses machine learning and automation, allowing operators to offer bets on every moment of a sporting event. It is underpinned by a pricing engine that powers the market mechanics of each market and odds for each selection.

The integration into Intralot’s Orion sports betting platform will initially focus on the US market, with Micro-Markets to be rolled out during the National Football League (NFL) season, and potentially for the Major League Baseball (MLB) post-season.

National Basketball Association (NBA) Micro-Markets will then follow from the 2021 season, with Intralot to also expand the feature into other territories.

“The continuous enrichment of player experience and the enablement of state organizations in contributing to good causes are key elements of our purpose as a company,” Intralot group chief executive Chris Dimitriadis said. “We do that organically and through partnerships with innovative companies.

“We are looking forward to working with Simplebet and diversifying our portfolio further.”

Edited by: @MaiaDigital www.zonadeazar.com