Zona de Azar USA – Twin River Buys Bally’s Brand but Caesars Retains Bally’s Las Vegas

USA.- October 14th 2020 www.zonadeazar.com Twin River Worldwide Holdings has purchased the iconic Bally’s brand previously owned by Caesars Entertainment.

This acquisition will allow Twin River to maintain the Bally’s name for the Atlantic City property that it has agreed to purchase from Caesars Entertainment pursuant to the previously announced purchase agreement and enables the company to rebrand virtually all of its portfolio properties under the Bally’s name and logo. As part of the deal, Twin River has agreed to provide Caesars Entertainment a perpetual license to use the Bally’s brand at its existing Bally’s Las Vegas Hotel & Casino property.

Caesars Entertainment, will keep possession of the Wild Wild West Casino, including the William Hill Sportsbook, and will move it into Caesars Atlantic City.

The parking garage will be sold with Bally’s to Twin River, who agreed to buy the casino for $25m. Twin River plans to build a new sportsbook inside Bally’s as well as refurbishing rooms, adding restaurant brands, renovating meeting and convention space and enhancing pool area.

Twin River Worldwide Holdings owns and manages nine casinos, two in Rhode Island, two in Mississippi, one in Delaware, one in Missouri and three casinos as well as a horse racetrack that has 13 authorised OTB licenses in Colorado. Its casinos range in size from 603 slots and 8 electronic table games to properties with over 4,100 slots, approximately 125 table games, and 48 stadium gaming positions, along with hotel and resort amenities.

Edited by: @MaiaDigital www.zonadeazar.com