Zona de Azar The Netherlands – Exclusive Interview with Alexia Gauci, ReferOn B2B Sales Manager
The Netherlands.- 17th July 2024 www.zonadeazar.com ReferOn has recently garnered significant recognition in the iGaming industry, highlighted by their impressive second-place finish in the “Rising Star of the Year” category at the AffPapa iGaming Awards. This accomplishment reflects their dedication to innovation and excellence in affiliate management.
As ReferOn participates in iGB Live in Amsterdam, we sat down with Alexia Gauci, B2B Sales Manager, to discuss the key factors behind their success, their plans for the event, and their vision for the future of affiliate marketing.
ZA: Congratulations on ReferOn‘s recent recognitions and awards! Could you share with us the key factors that contributed to ReferOn securing second place in the “Rising Star of the Year” category at the AffPapa iGaming Awards?
Alexia Gauci (from now on, AG): Our endeavor to innovate has been a driving force behind our achievements. ReferOn was launched in late 2023 with a clear vision to revolutionize affiliate management in the iGaming industry. Our product suite offers easy-to-understand data, transparent reporting, and comprehensive campaign management dashboards, which have proven to be invaluable for optimizing affiliate marketing and acquisition campaigns.
The dedication and joint work of the ReferOn team played a big role. This award is a significant achievement and recognition of our contribution to quality and innovation. Each member of our team has contributed to our growth and improvement services.
Additionally, the strategic partnerships we have formed with major iGaming brands have been pivotal. These collaborations have allowed us to demonstrate the effectiveness and reliability of our solutions on a larger scale, further cementing our reputation in the industry.
ZA: With iGB Live underway, what exciting offerings and experiences do you have plans for attendees visiting the ReferOn booth this year?
AG: We’re excited about iGB Live! Amsterdam this year. At our stand, 10-F38, visitors can look forward to meeting David Harris and me in person. We’ll be sharing the latest insights from our data, and customer feedback, and showcasing how our platform’s flexible solutions can drive business growth.
We’ll also be highlighting our recent achievements, including our recent award at the AffPapa iGaming Awards and our expansion plans into the LatAm market. It’s a great opportunity to see how our innovative affiliate management system can optimize your marketing strategies with live demonstrations.
We’re also planning more seminars following the success of our ReferOn Insights Operators Seminar in May and ReferOn Insights Affiliates Seminar, which happened on 11th July, aimed at providing deeper industry insights and networking opportunities.
ZA: ReferOn has experienced significant growth and technological advancements in its first year. Could you highlight some of the most impactful technological achievements that you will be displaying at iGB Live?
AG: ReferOn has seen growth and technological advancements in implementation in its first year. One of our most impactful achievements is our advanced data analytics platform. We’ve developed an intuitive system that provides easy-to-understand data and transparent reporting. This allows our partners to optimize their affiliate marketing strategies with precision, making data-driven decisions to enhance performance.
Another highlight is our comprehensive campaign management dashboard. This tool improves the management of multiple campaigns, offering real-time insights and streamlined processes. It’s designed to boost efficiency and effectiveness for our users, enabling them to grow their ROI.
ZA: Can attendees expect any highly anticipated product reveals, exclusive announcements, or notable highlights at your booth during iGB Live?
AG: One of the most anticipated reveals is our plan to extend the format of our educational events following the success of our last two ReferOn Insights Seminars. We have something new and engaging in the works, and we encourage everyone to follow ReferOn on social media to stay updated on the latest news and developments.
Additionally, we have some intriguing announcements regarding new partnerships and plans. These collaborations will further enhance our platform and expand our reach in the affiliate marketing industry.
ZA: What valuable insights have you gained from your customers and partners, and how have these shaped the evolution of ReferOn‘s platform? Will you be sharing any success stories or case studies at iGB Live?
AG: We’ve gained invaluable insights from our customers and partners, significantly shaping ReferOn‘s platform’s evolution. Feedback from our strong network of operators, including Don.ro and 2rbo Affiliates, has been instrumental in refining our features and services. These collaborations have allowed us to understand their needs better and enhance our platform accordingly.
Our Testimonial website section is proof of this, where we regularly share insights and feedback from our partners. These real-world experiences highlight our solutions’ effectiveness and their impact on our partners’ businesses.
At the iGB stage, we will share some of these success stories and case studies to demonstrate the tangible benefits of using ReferOn. We consistently report on our achievements and data insights in major publications between iGaming and data-driven technology. This dedication has also led to our nominations for prestigious awards such as SIGMA Africa, EGR B2B, and beyond.
ZA: Building an extensive network of 18,000 affiliates within one year is impressive. What strategies have been pivotal in attracting and retaining such a robust affiliate base, and how do you plan to expand this network further at iGB Live?
AG: Providing top-notch and flexible business tools has always been crucial. Our platform offers advanced data analytics, transparent reporting, and a comprehensive campaign management dashboard, which affiliates find incredibly valuable. These features help them optimize their marketing efforts and achieve better results, making ReferOn an attractive choice.
Secondly, fostering strong relationships with our affiliates has been essential. We prioritize open communication and regularly seek feedback to ensure our platform meets their needs. This collaborative approach has helped build trust and loyalty among our affiliates.
We also focus on delivering excellent support and resources.
ZA: Looking forward to the upcoming quarters, could you provide insights into any new features or innovations that ReferOn plans to introduce and showcase at iGB Live?
AG: One of the key innovations is an enhanced version of our data analytics platform. This new iteration will offer even more granular insights and advanced reporting capabilities, allowing affiliates to fine-tune their strategies with precision. This upgrade is designed to help our partners make more informed, data-driven decisions to upgrade their performance.
We’re also launching a campaign automation feature that simplifies the process of managing multiple campaigns. This tool will streamline workflows and save valuable time for our affiliates, helping them to focus on strategy and less on administrative tasks.
ZA: ReferOn has been proactive in organizing seminars and community engagement activities. Can attendees look forward to any insightful seminars or educational sessions hosted by ReferOn at iGB Live?
AG: The ReferOn booth has always been the go-to place for our customers, current and future, who want to learn something new about our platform. We are waiting for absolutely everyone! And our regular educational events are held in the format of webinars, about registration for which we notify you in advance. We can tell you that the next educational seminar will be held in an interactive format, during which we will deal with real cases of a real brand.
ZA: As ReferOn continues its trajectory of growth and development, what is your long-term vision for the company within the affiliate marketing industry? How do you plan to articulate this vision at iGB Live to attract prospective partners and affiliates?
AG: We are working to make ReferOn the leading affiliate management platform, to drive innovation, transparency, and performance in the industry. At iGB Live, we’ll showcase our new and forthcoming features, share success case studies, and highlight our plans to demonstrate how ReferOn can help affiliates and partners achieve sustained success. We look forward to connecting with industry leaders and discussing how we can support their growth.
Edited by: @MaiaDigital www.zonadeazar.com
