Zona de Azar USA – AGA’s Public-Service Campaign Welcomes WNBA as Partner

USA.- April 28th 2023 www.zonadeazar.com The American Gaming Association Thursday announced that the Women’s National Basketball Association is joining the organization’s Have A Game Plan. Bet Responsibly public service campaign.

Per the agreement, the WNBA will educate fans about responsible sports wagering through turnkey resources provided by the league’s 12 teams. Content will feature in-venue, broadcast, digital, and social-media activations and in-app and website integration into the league’s WNBABet tab and content.

“Legal sports betting has opened the door for deeper engagement with our league,” said WNBA Chief Growth Officer Colie Edison in a statement. “As we explore this new avenue, the WNBA is committed to ensuring those who choose to wager on our league have the knowledge and tools to do so responsibly.”

Campaign activations will start with the beginning of the 2023 WNBA season on Friday May 19 and continue through the regular season and playoffs.

“The WNBA’s commitment to Have A Game Plan will expand the campaign’s reach to new and existing basketball audiences,” said AGA Senior Vice President Casey Clark. “As legal sports betting matures across America, reaching the market’s broad group of diverse participants will require exactly the kind of leadership the WNBA, NBA, and all of our Have A Game Plan partners have shown.”

Other campaign partners include multiple gaming operators, sports leagues including Major League Baseball, NASCAR, the NHL, the PGA Tour, and the USFL, and teams including the New York Knicks, New York Jets, New York Rangers, Vegas Golden Knights, and Washington Commanders.

Edited by: @MaiaDigital www.zonadeazar.com