Zona de Azar Brazil – Casa de Apostas Expands its Presence in the Brasileirão Serie B
Brazil.- June 4, 2024 www.zonadeazar.com The pioneer Casa de Apostas, active in the sports betting market in Brazil, intensifies its influence on national sport with the acquisition of important sponsorship quotas for the broadcasts of Series B of the Brazilian Championship .
The investment covers a variety of media, including the broadcasters SporTV and Premiere, the Ge.globo portal, as well as social networks and partners.
The current season is notable for the participation of four renowned clubs in the first division of Brazilian football: Coritiba, Guarani, Sport and Santos, with the last mentioned debuting in the second division.
Anderson Nunes, the Head of Business at Casa de Apostas, highlights the vital role of these advertising partnerships, highlighting the wide audience of Série B broadcasts:
“It is with great satisfaction that we consolidate this partnership with the renowned SporTV and Premiere da Globo, which guarantee excellent quality broadcasts for a millionaire audience. The initiatives at Ge.globo and digital media bring considerable additional value to this pact.
The appreciation of Series B this year is evident, and we are convinced that this collaboration will provide notable benefits for everyone involved. Our focus is to be present wherever our audience is, offering entertainment in a responsible way.”
In addition to its commitment to Series B, Casa de Apostas has been carrying out strategic actions in the sporting field for the year 2024.
At the end of 2023, the company announced that it had obtained the naming rights for Arena Fonte Nova, under a four-year contract. Recently, it also concluded an agreement to name the Arena das Dunas for a period of five years.
On television, Casa de Apostas expanded its presence by acquiring sponsorship shares in the current Copa do Nordeste broadcasts, broadcast by SBT.
About Casa de Apostas
Opened in 2013 in Europe, Casa de Apostas stands out as the pioneering Brazilian brand in the betting market, operating in Brazil since 2019. It was the first in the country to support local football clubs.
Furthermore, the company revolutionized the market by obtaining the naming rights to two important stadiums in Brazil for the year 2024. Arena Fonte Nova, with a four-year agreement, and Arena das Dunas, with a five-year agreement .
Casa de Apostas is recognized for its security and reliability, and gains even more prestige with presenter Renata Fan, from Jogo Aberto, as its ambassador. Recently, comedian Danilo Gentili also joined the team.
Edit @_fonta www.zonadeazar.com