Zona de Azar Spain – Exclusive Interview with Pere Moliné, Head of Marketing Analytics, GiG

Spain.- February 13, 2025 www.zonadeazar.com At ICE Barcelona 2025, held from January 20 to 22 at the Fira Barcelona Gran Via, we had the opportunity to speak with Pere Moliné, Director of Marketing Analytics at GiG.

During this edition of the event, which marked the debut of ICE in Barcelona, GiG stood out with its innovative technological proposal, focused on enhancing the performance and efficiency of online gaming operators through its advanced platform powered by artificial intelligence.

Pere Moliné shared with us the company’s expectations for the future, particularly in key markets like LATAM, and how the company is preparing to continue expanding its presence in regulated markets, always with a focus on technology that enables sustainable growth. Undoubtedly, GiG continues to position itself as a leader in technological solutions for the gaming industry.

What are your expectations for ICE Barcelona 2025?

Regarding the expectations for this ICE, first of all, it has been in a new city, a new location, and it will break records, so it has been really, really, really intense days, but we are very, very, very happy. Thanks to the fair, we have been able to meet partners from all the countries we are in, over 30 regulated markets.

We have also met potential partners here over these three days who are interested in entering these markets, in new markets, especially in LATAM, where we have many years of experience.

We’re very happy to be able to show and demonstrate our technology, with all the terminals we have at the stand where we can showcase the power of our online gaming platform, which has a full artificial intelligence system that makes it very powerful and empowers the operator to do a multitude of things across all areas, especially in those regulated markets, such as LATAM, which is very important now.

So, it’s not just about thinking about 2025, but also 2025, 2026, 2027, and much more. It’s about how these markets will grow with technology that allows you to grow both in terms of business revenue performance and at the same time, maximum efficiency in all costs.

A very, very, very special greeting to all the audience of Zona de Azar, and I hope you’ve had a fantastic few days, and those who couldn’t attend these days in Barcelona are more than welcome to join us next year to enjoy our wonderful city.

Edited by: @MaiaDigital  www.zonadeazar.com