Zona de Azar UK – ICE VOX 2024 Speakers: Meet Maria Bashkevich, Head of Marketing at Uplatform

UK.- January 29th 2024 www.zonadeazar.com In the dynamic landscape of the iGaming industry, industry leaders converge to explore the intricacies of market entry and the future of the global casino sector.

Maria Bashkevich, Head of Marketing at Uplatform, is poised to lead a thought-provoking workshop alongside Nelli Melik, Head of Sales at Uplatform, titled “How Local Can You Go? Scalability vs Hyper-Localization in Practice.”

This workshop is part  of the International Casino Conference (ICC) , creating a comprehensive narrative on the future of iGaming.

Unlocking New Market Success: A Workshop with Uplatform

Scheduled to take place on February 7th, this workshop addresses the challenges of scalability, shifting regulations, and competitive investments when entering new markets.

What makes this workshop particularly unique is its direct connection to the broader discussions happening at the ICC. Participants can add the event to their calendar and review the detailed Entering New Markets Agenda for an in-depth understanding of the topics to be covered.

International Casino Conference (ICC): Shaping the Future of the Global Casino Industry

In the lead-up to ICE, the ICC stands as a pivotal gathering that brings together industry luminaries to discuss the future of the land-based casino sector. The event, occurring a day before ICE, is a crucial component of the larger narrative shaping the iGaming industry.

Event Highlights:

The ICC tackles a spectrum of topics, including new projects, gaming politics, emerging markets, strategic design, and the technological forces propelling change.

One notable component is the workshop led by Maria Bashkevich and Nelli Melik, focusing on the intricate balance between scalability and hyper-localization in new market ventures.

Industry Evolution and Adaptation:

The casino industry is undergoing transformative phases, requiring robust discussions on the challenges and opportunities ahead. The ICC provides a platform for leaders to engage in candid conversations, share insights, and collectively navigate the dynamic landscape. The Uplatform workshop seamlessly integrates into this discourse, offering practical insights into the complexities of entering new markets.

Edited by: @MaiaDigital www.zonadeazar.com