Zona de Azar Malta – Pragmatic Play to Enhance Personalized Experiences with Optimove’s Opti-X

Malta.- February 20, 2024 www.zonadeazar.com Pragmatic Play, the leading content provider to the iGaming industry, has selected Optimove, the #1 CRM marketing solution for the iGaming sector, to enhance personalized experiences across its digital assets.

Pragmatic Play will utilize Opti-X, Optimove’s Digital Experience Platform (DXP), in its operator portfolio to provide instant personalized player recommendations to increase player engagement, retention, and lifetime value.

Pragmatic Play’s operator portfolio will incorporate the AI-powered web search feature of Opti-X, providing personalized search results for fast and seamless discovery of games and products.

It will also leverage dynamic content personalization across various channels using pre-designed widgets, enabling operators to craft the ultimate personalized player experience by integrating business rules with over 20 sophisticated AI models on their website or mobile app.

Optimove´s Stand at ICE London 2024

Optimove has strategically incorporated web personalization technology into its set of capabilities, addressing a critical challenge faced by brands – maintaining a consistent voice across web platforms and CRM marketing. Opti-X bridges that gap, aligning the personalized experiences customers encounter on-site with the communications they receive. This seamless integration is powered by Optimove’s orchestration technology, facilitating data sharing for a unified and harmonized experience, including personalized offers and more.

“To capture and hold the attention of players, it’s becoming increasingly important for casino operators to provide a true real-time personalized experience from the first visit,” said Matthew Gilbery, Director of Personalization Offering at Optimove. “We are thrilled to be chosen by Pragmatic Play – an industry-leading supplier dedicated to the delivery of exceptional gaming experiences that keep players coming back for more.”

A spokesperson for Pragmatic Play added: “Our collaboration with Optimove reflects Pragmatic Play’s commitment to providing operators and their players with the very best in personalized entertainment experiences.”

Edited by: @MaiaDigital www.zonadeazar.com