Zona de Azar USA – NFL Limits Super Bowl Sports Betting Ads to 3 During Broadcast

USA.- February 1 2024 www.zonadeazar.com The NFL announced on Tuesday that viewers tuning in to the Super Bowl next month will only witness three sports betting advertisements during the broadcast. David Highhill, the NFL’s general manager for sports betting, shared that one sports betting ad will air just before kickoff, with two additional ads during the game.

While the league has imposed limits on in-game sports betting advertising, only three such ads have been purchased for broadcast during the Super Bowl, which is fewer than the maximum allowed, according to NFL spokesperson Alex Riethmiller.

Highhill emphasized the league’s efforts to control the frequency of sports betting ads during live games, stating, “It’s roughly one ad per quarter. All told, less than 5% of all in-game ads are sports betting ads.”

League officials and representatives from a problem gambling treatment group discussed the NFL’s first Super Bowl in Las Vegas during an online forum. The league, which initially opposed sports betting legalization, is now prioritizing maintaining public confidence in the integrity of the games. Jeff Miller, the NFL’s executive vice president of communications, public affairs, and policy, highlighted the importance of being mindful of the tone, volume, and saturation of sports betting advertising integrated into the live game.

Highhill mentioned ongoing surveys since 2019 to understand fans’ attitudes toward and participation in legal sports betting. While specific statistics were not provided, he noted an increase in those who express a liking for and participation in sports betting, along with a decrease in those who don’t.

The issue of sports betting advertising has been contentious, with concerns raised about the impact on recovering compulsive gamblers and the potential for normalization of betting behaviors. In response to such concerns, a voluntary alliance was formed in April 2023, involving major professional sports leagues, Fox, and NBCUniversal, to ensure responsible sports betting advertising.

Highhill acknowledged challenges in being held accountable for ads that are not within the NFL’s control, running on other sports programming or sports radio throughout the week. Jeff Miller highlighted integrity measures, including extensive personnel training, partnerships with data and monitoring companies, and disciplinary actions for rule violations related to gambling.

Keith Whyte, executive director of the National Council on Problem Gambling, commended the NFL’s $6.2 million donation in 2021 to support gambling treatment programs, noting its positive impact on directing individuals with gambling concerns to resources like the group’s website and helpline.

Edited by: @MaiaDigital www.zonadeazar.com