Zona de Azar UK – TGA: “Casino Marketing for the Next 18 Months”
UK.- November 5th 2020 www.zonadeazar.com The impact of COVID-19 means that all people and businesses now have to adapt – including your Casino Marketing – find out how
What: COVID-19 has set a ‘new normal’ for the coming 18 months at least – and with that brings a completely new way of working for you, your team and your customers. This timely course, developed specifically to help you deal with the current challenging situation, will guide you through the best ways to market your casino – now and for the future.
Download the agenda below…
Why: Learn how Casino Marketing needs to change for the ‘new normal’.
Who: Anyone who has any responsibility in getting your customers back, from marketers to C-level and operations.
When: From 7am PDT / 10am EDT / 3pm BST / 4pm CEST on three days:
Day 1: Monday, 9 November: Knowing your Casino Customers
Who are your target groups
What are the expectations of the target groups
Social Responsible Branding
Day 2: Tuesday, 10 November: Promotions & Player value
Promotions as business cases, calculating the ROI
Cases from all over the world
What is the value of a player
Day 3: Thursday, 12 November: Loyalty Programs & CRM
How to setup a loyalty program as business case
Big data; what can you do and what do you need
Customer Relationship Management
Micro segmenting and the LRFM model
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Trainer: Arjan Korstjens
Duration: 3 hours per day
Location: From your laptop!
Price: ā¬600*
Download our 2020 Course Calendar
Edited by: @MaiaDigital www.zonadeazar.com