Optimove and EGT Digital Announce Marketing Platform Integration

Israel.- 3th July 2025 www.zonadeazar.com A new strategic partnership to enhance real-time marketing in iGaming. Optimove and EGT Digital have entered a new partnership to integrate Optimove’s Positionless Marketing Platform into EGT Digital’s modular X-Nave platform, aiming to transform the way operators engage with players.

Unlocking the power of AI-driven CRM

The integration will enable EGT Digital’s clients to leverage Optimove’s AI-powered CRM to analyse player behaviour and automate hyper-personalised marketing campaigns in real time—without depending on rigid workflows.

Quote from Optimove

“EGT Digital is pushing the industry forward with an agile and future-focused platform. Together, we’re enabling operators to unlock the full power of Positionless Marketing, giving every marketer the ability to analyse data, generate creative assets and launch self-optimising campaigns without waiting on anyone else.”
— Motti Colman, VP Revenue, Gaming at Optimove

Supporting player retention and engagement

The Positionless Marketing model aligns with EGT Digital’s vision to provide scalable, flexible solutions across casino, sportsbook and lottery verticals. The companies believe this integration will help operators increase customer engagement, retention, and player lifetime value.

Quote from EGT Digital

“Partnering with Optimove and integrating its Positionless Marketing Platform into our X-Nave system marks a significant leap forward for our ecosystem.”
— Georgi Mihaylov, Deputy CEO at EGT Digital

Live presentation at iGB Live London 2025

The integration will be showcased at iGB Live in London this July, where both companies will demonstrate how the new tools automate and personalise marketing in real time.

Good to know

In June 2025, Optimove also partnered with EveryMatrix for a similar integration, proving its strategy to expand Positionless Marketing across the industry.

Edited by: @MaiaDigital www.zonadeazar.com