SBC Summit Lisbon Unveils its Program for September 16

Lisbon.– September 15, 2025 – www.zonadeazar.com  The agenda brings together global iGaming leaders for a day of strategic panels, inspiring talks, and networking opportunities at the Inter Expo Center.

Overview

SBC Summit Lisbon 2025 opens tomorrow, September 16, with a program designed to explore the major challenges and opportunities across online gaming, sports betting, and industry technology. The event will gather executives, regulators, and international experts in a setting that blends knowledge, innovation, and networking.

SBC Summit Lisbon · 16 September 2025

06:30–21:00 · Humberto Delgado Airport
Airport Badge Collection

  • After Arrivals, turn right and follow signs to badge collection.

  • Badge colours: Purple (Affiliates) · Yellow (Operators) · Blue (All others).

  • Add your ticket to Apple/Google Wallet for faster pickup.

  • Can’t find your ticket? Search inbox: “Registration Confirmation to SBC Summit 2025” or “Registration Confirmation to Affiliate Leaders Summit 2025”.

08:00–18:00 · FIL & MEO Arena
Day 1 Exhibition Opening Times

  • 08:00–10:00: Exhibition open for exhibitors only

  • 09:00–18:00: Food Festival (breakfast available)

  • 10:00–18:00: Exhibition open to all attendees

09:00–18:00 · Yellow Zone, FIL & MEO Arena
Food Festival

  • Food trucks throughout the show floor.

  • Offer: healthy, local, fast food, diverse cuisines; veg/vegan/gluten-free/lactose-free options.

  • VIP/Operator/Affiliate tickets receive a €30/day preloaded wristband (use for food & drinks). Keep it safe; others can pay normally.

09:30–10:30 · Room 2.7
Recovery in Gaming – Breakfast Social
Safe, confidential space for alcohol/drug recovery community in the gambling industry.
Contact: Huw +44 (0)7585 306 330 · huw@recoveryingaming.com · recoveryingaming.com

10:00–18:00 · FIL & MEO Arena
SBC Summit

  • 135,000 m² · 30,000 attendees · 8,000 operator reps.

  • 700 exhibitors; 6 stages; new Tech Academies; 550+ speakers.

  • Zones: Affiliate Leaders, Payment Expert, Sports Betting & iGaming, Casino & iGaming, Player Protection, Startup.

10:00–12:00 · Global Markets Lounge
LATAM & Brazil – Brunch Networking (sponsored by PG Soft)

10:00–12:00 · Emerging Markets Lounge
Africa – Brunch Networking (sponsored by SmartSoft Gaming)

10:00–18:00 · Green Zone, FIL & MEO Arena
Payment Expert Summit

  • Tech Stage · 3-day agenda:

    • Day 1: Payments (trends, infra, frictionless, inclusion)

    • Day 2: Technology (innovation, platforms, AI, blockchain)

    • Day 3: Compliance (regulation, risk, fraud, AML)

10:00–18:00 · Purple Zone, FIL & MEO Arena
Affiliate Leaders Summit

  • Runs all 3 days. Content tracks: Day 1 Martech · Day 2 Audience · Day 3 Future of Affiliation.

  • Includes Affiliate Leaders Awards (Wed). Free access for affiliates & operators.

10:45–13:15 · MEO Arena
Super Stage

  • Keynotes: Gary Vaynerchuk · Randi Zuckerberg.

  • High-level panels. Access with VIP or Expo+ (on-demand via SBC Connect).

11:00–16:30 · FIL Square
3v3 Football Championship (Odds88) – Groups Day 1–2; Knockouts/Final Day 3.

12:00–17:30 · FIL & MEO Arena
Global & Emerging Markets Stages

  • Global: Day 1 LATAM & Brazil · Day 2 Western Europe · Day 3 North America

  • Emerging: Day 1 Africa · Day 2 Eurasia & Middle East · Day 3 Asia

  • Access with VIP/Expo+ (on-demand SBC Connect).

13:00–14:00 · Room 2.7
Recovery in Gaming – Lunch Social (same contact as above)

13:15–17:30 · SALA TEJO
Tech Academies

  • AI Academy: gen-AI, ML, predictive analytics, ChatGPT-powered services.

  • Startup Academy: fundraising, PMF, go-to-market, teams & culture.

15:20–15:50 · Global Markets Lounge
LATAM & Brazil – Refreshment Break (PG Soft)

15:20–15:50 · Emerging Markets Lounge
Africa – Refreshment Break (SmartSoft Gaming)

16:00–17:00 · B795 Networking Lounge Hall 2
21VIRAL Networking Drinks Reception

16:00–17:30 · B795 Seating Area
Networking Drinks by 21Viral

16:00–17:30 · F292 Affiliate Leaders Networking Lounge
Networking Drinks by Fullstory/Lean Convert

16:30–17:30 · Food Festival 6 (FIL)
Women in Gaming Africa – Friends & Allies Networking Drinks

16:30–17:45 · Global Markets Lounge
LATAM & Brazil – Networking Drinks (PG Soft)

17:00–18:00 · Emerging Markets Lounge
Africa – Networking Drinks (SmartSoft Gaming)

17:00–18:00 · Room 2.7
Recovery in Gaming – 12 Step Meeting

18:00–21:00 · Altis Grand Hotel
IMGL Opening Ceremony (IMGL Autumn Conference)

18:30–20:30 · River Lounge, Myriad by Sana
WE Initiative Dînatoire – Women in gaming associations gathering.

20:00–02:00 · Urban Beach
SBC Summit Opening Party

  • Live: Imanbek (Grammy-winning DJ) · Joel Corry.

  • Access: VIP Event / Operator / Affiliate / Sponsor–Exhibitor pass + wristband.

Details / Context

The day will kick off with opening sessions on the Super Stage, featuring debates on the evolution of the European market, the impact of regulation in Latin America, and the rise of new technologies reshaping the player experience.

Highlighted panels include:

  • The future of global regulation: a discussion between authorities and consultants on balancing innovation with consumer protection.

  • Marketing and retention strategies: leading operators will share success stories in responsibly acquiring players and personalizing experiences.

  • The role of AI in iGaming: technology experts will show how AI improves fraud detection, risk management, and operational efficiency.

Throughout the day, thematic tracks will run on specialized stages, covering sports betting, online casino, payments, affiliation, and cryptocurrency trends.

Networking & Business Opportunities

Beyond panels and talks, September 16 will feature exclusive B2B networking spaces with 300+ exhibitors. The exhibition area will enable delegates to engage with top suppliers and discover innovations in software, games, and payment solutions.

Future outlook

SBC Summit Lisbon is consolidating its status as an unmissable meeting point for the global iGaming industry. With the September 16 program, the event reaffirms its mission to be a hub for connection, learning, and collaboration in a rapidly expanding market.

The day is set to become a milestone on the sector’s annual calendar, reinforcing Lisbon’s position as an international capital of gaming and technology.

Zona de Azar remains the leading source for global iGaming news.

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