EstrelaBet Appoints Zé Roberto as new Brand Ambassador

Brazil.- November 25, 2025 — www.zonadeazar.com  EstrelaBet has announced former football star Zé Roberto as its new brand ambassador, strengthening its positioning in Brazil with a figure known for excellence, longevity and athletic discipline.

Overview

The arrival of Zé Roberto reinforces EstrelaBet’s long-term branding strategy in Latin America. Recognized for a distinguished career with major international clubs and the Brazilian national team, his presence supports the company’s ambition to connect brand identity with credibility, performance and fan experience.

Details

  • Zé Roberto becomes EstrelaBet’s ambassador in Brazil.
  • His strong public image supports the brand’s expansion strategy.
  • The company continues to increase visibility through high-impact partnerships.

Key Topics

  • Sports figures as brand assets for iGaming
  • Brazil as a strategic anchor market for operators
  • Image, credibility and emotional engagement in marketing
  • Brand maturity in the Latin American iGaming ecosystem

Looking ahead

For Zona de Azar, this appointment reflects a broader evolution in the region: operators are adopting strategic branding actions supported by trusted public personalities. This movement confirms that brand perception, emotional connection and credibility are becoming decisive factors for growth in regulated markets.

🔗 Edited by: @_fonta www.zonadeazar.com

Compartir: