Ana Gaming and Serasa Experian Strengthen Partnership

Brazil.- November 26, 2025 www.zonadeazar.com Ana Gaming hosted Customer Success, Support and Product teams from Serasa Experian for a strategic alignment meeting. The session marks six months of formal collaboration focused on improving the identity authentication ecosystem across the holding’s operations (7K, Cassino and Vera).

The agenda covered process reviews, development priorities and security KPIs. Technical and product teams discussed integrations, delivery timelines and validation criteria to enable faster, controlled development cycles.

Goals: performance, antifraud, compliance

The core objective is straightforward: enhance system performance, increase fraud prevention capabilities and ensure regulatory compliance. Prioritized changes aim to reduce false positives, speed up verifications and reinforce controls at critical onboarding and usage points.

Technical improvements focus on three areas: API latency optimization; scoring rule refinement; and data enrichment for biometric and document verification. The company says these steps will raise accuracy and reduce manual workload in operations.

“Our collaboration with Serasa Experian has been essential for raising our security and risk-mitigation standards,” said Roberto Giuliani, Director of Fraud Prevention and Operational Risk at Ana Gaming.
“Each phase strengthens our protection mechanisms and improves the user experience.”

Results and next steps

In six months, both companies report progress in early risk pattern detection and in integrating telemetry for real-time monitoring. Teams noted measurable improvements in verification response times and in the rate of blocking fraudulent accounts.

Next steps include stress testing, phased rollouts and compliance validations against applicable Brazilian standards. A cross-training plan between teams is also planned to secure joint operation and maintenance.

Market impact and closing

Beyond technological integration, the partnership aims to set a benchmark in Brazil’s identity-authentication market. The synergy between Ana Gaming and Serasa Experian seeks to provide a replicable model for firms operating under strict regulatory frameworks.

Ana Gaming reiterates its commitment to deepen collaboration and broaden deliverables. The focus remains on lowering risk, improving performance and ensuring transparency for millions of users.

Edited by @pererarte   www.zonadeazar.com