Betsson Wins Martín Fierro Award for Responsible Gambling Campaign (Video)

Argentina.– December 4, 2025 – www.zonadeazar.com Betsson has been honored with a Martín Fierro Award for its institutional “Responsible & Legal Gambling” campaign, developed in partnership with Boca Juniors — a recognition of its commitment to promoting responsible gambling as online betting expands rapidly in Argentina.

Overview

The campaign launched by Betsson together with Boca Juniors was awarded a Martín Fierro, acknowledging its impact in raising awareness about responsible gambling. The recognition stands out in a period of rapid growth in online betting, underlining the importance of responsible messaging, regulated platforms, and user protection.

With this award, Betsson positions itself as a benchmark in social responsibility within the gambling industry — proving that operators can play a proactive role in promoting safe, regulated and mindful gaming practices.

Details / Context

  • The advertisement was filmed at Boca Juniors’ facilities and features players from the squad, delivering a message of balance: gambling should be entertainment, not a risk.

  • The campaign emphasizes the importance of setting personal limits on deposits and time, using regulated platforms, and exercising self-control.

  • Betsson’s global “Prevention & Responsible Gambling” program includes identity verification, deposit/time limits, self-exclusion options, behavior monitoring and specialized support services.

  • Company executives highlighted that the award reflects commitment to transparency, integrity and the professionalization of the betting sector.

Key Subtopics

Corporate image and social responsibility

Receiving such a significant media award reinforces Betsson’s position as a socially responsible operator in an industry often scrutinized for addiction and regulatory concerns.

Public awareness & education

The campaign transcends commercial objectives — it aims to educate the public about safe gambling practices, self-control and the importance of using regulated services.

Entertainment-first model vs. risk

By promoting regulation, limits and responsible behavior, the campaign contributes to reshaping public perception — from gambling as risk to gambling as entertainment.

Regulated operators’ competitive advantage

Operators committed to responsibility and compliance can differentiate themselves in an industry challenged by informal / unregulated competitors, gaining trust and legitimacy.

Future Outlook

This recognition could trigger a wave of similar initiatives across the Latin-American gambling sector. As regulation advances in the region, campaigns with social-responsibility focus may become a standard — enhancing public trust, industry integrity and sustainable growth.

🔗 Edited by: @_fonta www.zonadeazar.com

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