Optimove Wins Leading Brands and Strengthens Team in Brazil

Brasil. – 5 de Dezembro de 2025 www.zonadeazar.com Advancement highlights the company’s traction in the country and its ongoing commitment to the Latin American market

Optimove, creator of the Positionless Marketing concept and the #1 platform for iGaming player engagement, announces a strategic advance in Brazil with the arrival of new major clients and the strengthening of its local team. The milestone reflects the company’s growing presence in Latin America and its commitment to supporting Brazilian operators in building stronger relationships with their players.

Optimove‘s Positionless Marketing platform breaks down traditional barriers between marketing functions, allowing teams to access data, create campaigns, and optimize results without relying on other departments. The model replaces the “production line” logic with a continuous and intelligent flow, accelerating execution and allowing operators to engage players with much greater relevance. This innovative approach is one of the main reasons why Optimove has established itself as the global leader in player engagement in iGaming.

Expansion and Local Consolidation

Since registering its legal entity in June 2025, Optimove Brasil Marketing Platform LTDA has intensified its operations in the country. The initiative has consolidated its presence, streamlined processes, and paved the way for even closer collaboration with operators and partners.

Currently, four of the five largest iGaming operators in the region use Optimove to improve engagement and marketing efficiency, including Estrela Bet, Betnacional, Betano, and Bet365. The company also serves major digital and entertainment brands such as NSX Group and Alfa.bet, reinforcing its position as the leading engagement solution for iGaming operators in Brazil.

“The Brazilian market changes quickly, and staying competitive means being able to adapt quickly,” says Renan Cavalcanti, CMO of Estrela Bet. “Optimove has brought more precision and scale to the way we engage players. The platform helps us use data more intelligently to create campaigns that are faster to launch and more relevant to each audience. It has become an important part of how we strengthen loyalty and deliver better experiences to players.”

Strengthened Local Team

To meet growing demand and improve delivery quality, Optimove has expanded its team in Brazil with strategic hires in Customer Success, Sales, and Partnerships. The new members are:

• Heloísa Bianchi, a partnership executive with experience in marketing and growth in the iGaming, betting, retail, technology, and payments sectors
• Rafael Alessi, a sales executive with solid experience in CRM, SaaS, and marketing operations
• Rodolfo Niro Nascimento, a Customer Success Manager specializing in engagement and retention in the iGaming market

“We feel privileged to have been supporting brands as a player engagement platform and solution since 2012. With our experience and what we have heard from companies, we see a market with enormous potential, but also concrete challenges as the Brazilian sector accelerates,“ said Felipe Costa Nadalini, Senior Account Executive at Optimove in Brazil. ”Our role is to use our technology and expertise to help operators anticipate changes, strengthen connections with their customers, and build sustainable relationships that drive loyalty and growth.”

LATAM in focus

The move in Brazil is part of a broader effort in Latin America, where Optimove continues to expand its customer base, evolve its portfolio, and strengthen its operations. The region is a strategic priority in the company’s global efforts to deliver scalable marketing solutions capable of generating long-term value.

The Optimove engagement platform combines Marketing CRM, Gamification, Digital Personalization, and Bonus Optimization in a single AI-powered suite. It enables Brazilian and global operators to plan, launch, and measure marketing programs directly connected to retention, loyalty, and revenue growth, always responsibly and at scale.

“Brazil is one of the most dynamic iGaming markets, full of opportunities, but also real complexities,” said Tomer Imber, Senior Director of Sales at Optimove. “It is an honor to see leading operators trusting us to help them build deeper connections with their customers. The progress we have achieved this year is a testament to the work of Felipe and his team, and Optimove‘s ongoing commitment to being the Positionless Marketing platform that empowers operators to grow smarter and faster.”

Edited by: @MaiaDigital www.zonadeazar.com