Brazil: Caixa Renews LNB Sponsorship Through 2027

Brazil.– December 8, 2025 – www.zonadeazar.com  The longstanding partnership between Caixa Loterias and Brazil’s National Basketball League (LNB) has been extended for two more seasons, ensuring investment and stability for Brazilian basketball.

Overview
Caixa and its lotteries division signed a new sponsorship agreement with the LNB covering the 2025/2026 and 2026/2027 seasons. The deal includes a commitment of BRL 24 million, reaffirming the bank’s support for national sport and structural development.

Details / Context
Since 2016, Caixa has already invested over BRL 33 million in the league. With this renewal, the LNB — organizer of the Novo Basquete Brasil (NBB Caixa) championship — secures resources to maintain its operations, support clubs across multiple regions, and promote athlete development. 
The agreement was publicly announced during halftime of a match, emphasizing the importance of continued support for basketball in Brazil.

Specific Subthemes
• Institutional / Social Impact: The sponsorship underlines Caixa’s role in promoting sport, social inclusion, citizenship, and opportunities for youth nationwide. 
• Professional Sport / Infrastructure: With secured funding, clubs and league organizers can plan full seasons, improve facilities, logistics and athlete development. 
• Visibility & National Reach: As naming rights sponsor of NBB, Caixa helps raise the profile of basketball in Brazil, boosting media coverage, audience and professionalization of the sport.

Future Outlook
This renewed sponsorship ensures financial stability for the LNB and NBB, paving the way for increased investment, talent development, and greater national competitiveness. It also opens opportunities for social projects, grassroots growth and expansion of basketball across Brazil.

🔗 Edited by: @_fonta www.zonadeazar.com