ICE Barcelona 2026 brings three chess legends together via BETBY

Spain.- December 11, 2025 www.zonadeazar.com  BETBY launches a groundbreaking activation for ICE Barcelona 2026, uniting Magnus Carlsen, Hikaru Nakamura and Levy Rozman on the same stage for the first time in Europe.

Overview

On January 20, 2026, the three chess icons will headline a live masterclass at BETBY’s stand 5K20, featuring a press conference and exhibition matches as part of the global campaign “Leaders Choose Leaders.”

Key Details

  • Carlsen (five-time World Champion), Nakamura (World No. 2) and Rozman (global chess influencer).
  • The initiative merges chess intelligence with gaming innovation.
  • BETBY reinforces its brand as a leader in next-generation betting technology.

Sub-themes

  • Strategy + Gaming synergy.
  • Disruptive marketing for global expos.
  • Cross-audience engagement: chess, iGaming and streaming culture.

Outlook

This activation may inspire broader collaborations between mind sports, e-sports, digital creators and betting operators — shaping a new era of hybrid high-impact events.

🔗 Edited by @_fonta www.zonadeazar.com

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