Brazil: Corinthians Evaluates Proposal to Launch its Own Betting Platform

Brazil.- December 11 2025  www.zonadeazar.com The São Paulo club receives an offer to create a betting platform under its own brand, but management prefers to maintain current sponsorship due to reputational and commercial concerns.

Overview

A company approached Corinthians with a proposal to release a club-branded “bet” platform — as an alternative to a master sponsorship — offering fixed payments plus a share of the sportsbook’s profits.

Key Details / Context

  • The initial offer stood at R$ 453 million over three years plus 3% of profits, with a revised potential value up to R$ 720 million over four years.

  • Despite the financial appeal, the club is concerned about the proposer’s lack of established track record, recent regulatory controversies in the betting sector, and possible reputational risks.

  • Corinthians already has a consolidated sponsorship, which makes it lean toward renewing the existing deal rather than taking the risks of a new betting venture.

Sub-themes

  • Club-branded betting vs. traditional sponsorship model

  • Reputational and regulatory risks in sports betting

  • Financial returns vs. contractual and brand stability

Outlook

If Corinthians proceeds, it could start a trend of clubs launching their own betting brands — capturing direct revenue and brand control. But given current caution, the club is likely to stick with its current sponsor, favoring stability and brand integrity.

🔗 Edited by @_fonta www.zonadeazar.com

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