Chile Moves to Ban Advertising of Illegal Online Gambling

Chile – December 11, 2025 – www.zonadeazar.com A new Senate initiative proposes to prohibit and penalize advertising linked to unauthorized online gambling platforms, aiming to curb illegal operations and enhance consumer protection.

Overview

Chile advances a regulatory proposal seeking to restrict and sanction all advertising activities related to illegal online gambling. The bill emphasizes that promotional content from unlicensed operators generates confusion among consumers and exposes vulnerable audiences to unsafe betting environments.

Details / Context

  • The initiative introduces explicit penalties for any individual, company or media outlet that promotes, sponsors or disseminates advertising for unlicensed gambling platforms.

  • The proposal also considers placing responsibility on digital intermediaries, emphasizing that advertising algorithms and online formats can amplify illegal market exposure.

  • Lawmakers warn that aggressive advertising linking gambling to “easy success” or “sports-driven win culture” represents a public-health concern and contributes to addictive behaviors.

Sub-themes

  • Consumer protection and advertising transparency

  • Combatting the expansion of illegal online operators

  • Responsibility of media, influencers and digital platforms

  • Alignment with international standards on regulated gambling marketing

Outlook

If approved, this law could position Chile as one of the strictest jurisdictions in Latin America regarding gambling advertising oversight. The measure may reduce illegal market visibility, promote safer environments for users, and strengthen the credibility of regulated operators through clearer legal boundaries.

🔗 Edited by @_fonta www.zonadeazar.com

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