Meridianbet Partners to Deploy Fast-Betting Content Globally

Brazil.– December 18, 2025 – www.zonadeazar.com International sportsbook operator Meridianbet has entered a strategic partnership with fast-betting content provider BETER to integrate rapid-action betting products across its licensed markets in Europe, Africa and South America.

Overview
Meridianbet, a subsidiary of Golden Matrix Group, has signed a distribution agreement with BETER, a leading provider of fast-betting content, odds and data. The partnership will see BETER’s suite of high-frequency betting products, including esports and short-duration sports events, integrated into Meridianbet’s sportsbook offerings in 18 regulated jurisdictions.

Details / Context
The content portfolio includes BETER’s ESportsBattle series and sports tournaments such as the Setka Cup, designed for short-cycle betting events. These offerings feature many betting markets per event and are tailored to generate frequent betting sessions and high player engagement compared with traditional pre-match wagering.

Meridianbet will deploy this fast-betting content across its omnichannel platform, including retail outlets, desktop and mobile applications, expanding its product range and strengthening its market competitiveness.

Specific subtopics
The partnership enhances Meridianbet’s proposition by adding real-time, dynamic betting events, particularly in eSports categories like eFootball, eBasketball, eHockey and eTennis, meeting evolving player preferences for action-packed betting experiences.

Future outlook
This strategic move reinforces Meridianbet’s global footprint and reflects the broader industry trend toward incorporating fast-betting content to attract and retain users seeking rapid-fire wagering opportunities.

🔗 Editó: @_fonta www.zonadeazar.com