Betnacional Combines Music and Football in World Cup Final

Brazil.- December 18, 2025 www.zonadeazar.com For the final of the 2025 FIFA Intercontinental Cup, which pits Flamengo against PSG this Wednesday (17), Betnacional has prepared a strategy integrated with the CazéTV broadcast. Recognised as the ‘bet of Brazilians’, the brand is betting on a crossover between music and football by bringing singer Nattan, the company’s ambassador and a declared fan of Flamengo, to an exclusive pocket show before the game.

The activation takes place directly from the rooftop of the CazéTV studio, the central setting for the broadcast. The proposal is to capitalise on the massive audience of the channel run by Casimiro Miguel, creating a party atmosphere and warming up before the kick-off. The action reinforces Betnacional’s positioning of being where the fans are, being part of relevant conversations and using Nattan’s authenticity and charisma to generate a genuine connection with the public.

Special betting boost for the match

In addition to the entertainment experience, the strategy also has a strong conversion pillar. Buoyed by the anticipation of the grand final, Betnacional is activating the ‘Turbinaço’, a super odds developed exclusively for the match.

During Nattan’s participation in the broadcast, a Turbinada Odds of @20.00 (compared to an original odds of around @12.00) will be announced for the combined scenario of Flamengo winning the championship + Arrascaeta scoring a goal + both teams scoring. The offer will have a betting limit of R$ 10, functioning as a strategic acquisition and engagement tool by encouraging recreational audiences to participate in the game with low investment and high potential returns.

The initiative consolidates the partnership between Betnacional and LiveMode/CazéTV and highlights how brands in the betting segment are evolving from traditional sponsorship to the creation of real-time content and entertainment experiences, aligned with the language and behaviour of the digital audience.

Edited by @pererarte   www.zonadeazar.com