Betano Renews Campeonato Paulista Sponsorship
Brazil.– 13 January 2026 – www.zonadeazar.com Sports betting operator Betano has confirmed the renewal of its sponsorship agreement with the Campeonato Paulista for the 2026 season, reinforcing its brand positioning in the Brazilian market.
Overview
Football remains the most powerful exposure channel for betting brands in Brazil. Betano’s renewed partnership with the Campeonato Paulista highlights its commitment to high-audience competitions as a core branding and engagement platform.
As one of Brazil’s most traditional state championships, the Paulistão delivers strong visibility and nationwide reach.
Details / Context
The agreement includes brand exposure across premium assets, such as:
-
LED advertising during matches
-
Fan engagement initiatives and digital activations
-
Brand integration across social media platforms
Betano also maintains additional sponsorship deals within Brazilian football, reinforcing a long-term sports marketing strategy.
Strategic sub-themes
-
Sports sponsorship as a customer acquisition tool
-
Digital engagement and fan interaction
-
Brand consolidation in regulated markets
-
Football as a long-term commercial asset
Future outlook
The deal reflects a broader trend of stable partnerships between betting operators and football competitions in Brazil. As competition intensifies, sustained visibility and fan-centric strategies are becoming key differentiators.
Edited by: @MaiaDigital – www.zonadeazar.com