Mohegan Appoints Guy Greene as CMO of Mohegan Digital
United States.– January 14, 2026 – www.zonadeazar.com Mohegan Gaming & Entertainment announced the promotion of Guy Greene to the position of Chief Marketing Officer (CMO) of Mohegan Digital, its division focused on iGaming and online sports betting. The appointment accompanies the acceleration of the company’s digital growth in regulated markets in the United States.
Overview
Greene will assume responsibility for leading Mohegan Digital’s comprehensive marketing strategy, focusing on brand positioning, player acquisition and retention, engagement, and multichannel campaigns that connect the digital experience with the group’s brick-and-mortar assets.
Details and Context
Mohegan’s digital division has strengthened its presence in key markets, particularly Pennsylvania, which has established itself as one of the main drivers of growth for iGaming and online sports betting. In his new role, Greene will aim to build on this performance through data-driven strategies, personalization, and loyalty programs.
With previous experience in brand leadership and player-oriented campaigns, Greene will bring a vision focused on differentiation in a highly competitive environment, where user experience and omnichannel marketing are decisive factors.
Relevant Subtopics
- Omnichannel marketing and integrated experience
- Expansion into regulated markets
- Data-driven acquisition and retention strategies
- Brand differentiation in iGaming
Future Outlook
Guy Greene’s promotion reinforces Mohegan’s commitment to consolidating its digital growth in 2026. In a context of increased competition and more demanding players, the focus on personalized and consistent marketing across channels will be key to strengthening Mohegan Digital’s position in the US market.
Edited by: @MaiaDigital – www.zonadeazar.com