Future of Racing brings 100+ startups to decisive phase in UK
Brazil.– January 16, 2026 – www.zonadeazar.com Innovation program accelerates technological impact across racing, data and regulated betting.
The “Future of Racing” program has reached a major milestone after attracting more than one hundred startups worldwide, marking the transition into a decisive phase where selected ventures compete for exposure, funding and agreements.
Overview
More than one hundred startups across five continents have formally joined the “Future of Racing” initiative, confirming widespread interest in shaping the technological evolution of the racing industry.
This acceleration program brings together developers, data experts, betting innovators and teams with solutions poised to transform how fans, operators and regulators interact with horse racing and wagering environments.
Details / Context
The initiative seeks early-stage and growth-stage businesses with clear potential to implement scalable and deployable solutions.
Focus areas include:
- Predictive analytics and performance modelling
- Real-time measurement systems
- Digital platforms linking punters, tracks and clubs
- Secure betting environments and transactional integrity
- Compliance-ready technological integrations
- Transparency, fan engagement and environmental integrity
Participants go through multiple evaluation stages including pitching, technical validation and commercial viability assessment.
Key subthemes
📌 Innovation meets racing tradition
Racing’s digital transformation is gaining pace. Data capture, machine learning and automated forecasting are reshaping handicapping, analysis and player education.
📌 Strong betting interface
The initiative embraces start-ups merging sport and iGaming. New wagering formats, data feeds and real-time risk control systems illustrate the intersection between regulated betting and sports product development.
📌 Integrity and welfare
Solutions supporting traceability and animal welfare signal a wider industry shift: modernization must strengthen trust to grow sustainably.
📌 Global participation
The geographic mix includes Europe, Asia Pacific and emerging Latin American innovators, highlighting widening opportunities for global alliances.
Future Outlook
With a record level of participation, the initiative confirms that racing, wagering and data science are converging into a new competitive era.
Selected finalists are expected to demonstrate prototypes, negotiate pilot projects and attract investment capable of fast-tracking deployment across major racing jurisdictions.
For Brazil and Latin America, this creates a timely opportunity to:
- Position local technology internationally
- Build cross-border partnerships
- Insert regional expertise into the global innovation chain
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