Optimove to Sponsor “Happy Hour” at ICE 2026

Israel.- January 16, 2026 www.zonadeazar.com Optimove, the creator of the Positionless Marketing concept and the leading platform for iGaming player engagement, will sponsor the Brazilian Lounge Publishing Group’s happy hour during ICE 2026, one of the industry’s most important global events. The gathering will take place on 19 and 20 January, from 4:30 p.m. to 6:00 p.m., at stand #4F34, bringing together operators, partners, and industry executives for networking and the exchange of insights on the Brazilian market.

Brazilian Lounge is a content, relationship, and business platform dedicated to the Brazilian iGaming ecosystem. The initiative encompasses Brazilian Lounge Magazine, a specialised publication offering analysis and insights into the local market, as well as a podcast featuring industry leaders. The project also stands out for supporting Brazilian companies at major global iGaming events such as SiGMA, SBC, and ICE, enhancing international visibility and fostering strategic business opportunities.

Optimove will be represented by a team of specialists, with executives available throughout both happy hour sessions for discussions, one-on-one conversations, and clarification on topics including CRM, gamification, personalisation, real-time data utilisation, and retention strategies in an increasingly regulated environment. During the happy hour, Optimove will also host an exclusive raffle, awarding three official Nike Brazilian national team sweatshirts to attendees.

“Brazil is entering a new phase of iGaming, where growth alone is no longer enough—efficiency, relevance, and responsibility are now essential,” said Felipe Costa Nadalini, Senior Account Executive at Optimove in Brazil. “The Brazilian Lounge happy hour creates an ideal setting for practical conversations among operators, enabling the exchange of real-world learnings on how to prepare for a more competitive market full of opportunities.”

Throughout the conference, Optimove will also welcome visitors at its stand #4C30, a space designed as a working environment where operators can see how Positionless Marketing is applied in practice across CRM, loyalty, and engagement initiatives. The Optimove team will be available to share guidance on real-time personalisation, gamification, campaign optimisation, and strategies to increase player engagement and lifetime value.

Edited by @pererarte   www.zonadeazar.com