Sportingtech Introduces “The Winning Edge” Brand

Malta.- January 16th 2026 www.zonadeazar.com  Sportingtech, a multi-award-winning provider of sportsbook and casino technology, today announces the launch of its refreshed brand identity and positioning. A transformative new chapter in how the company presents its people, products and purpose to the global iGaming industry.

At the heart of the refresh is a renewed mission: to deliver a platform and partnership model that stands apart. Built to perform under pressure, adapt across markets, and scale with ambition, Sportingtech empowers operators to go live with confidence, grow faster, and create richer player experiences.

Tom Ustunel, CEO, comments: “Today marks a defining moment for Sportingtech. As our business continues to evolve, this brand relaunch gives us a bold, game-changing way to express what truly sets us apart. We are incredibly proud of our platform technology, but it is our people who bring it to life for our operators and turn ambition into real results.”

This new era introduces The Winning Edge – Sportingtech’s promise to go above and beyond. By combining smart, modular platform architecture with deep local insight and hands-on partnership, Sportingtech supports operators with dedicated teams, structured go-live plans and proactive 24/7 support that turns ambition into measurable success.

Laura Main, Head of Brand at Sportingtech, said: “This brand relaunch is about clarity, confidence and credibility. It shows exactly who we are, how we think, and why partnering with Sportingtech gives operators a genuine unfair advantage. We aren’t just a provider, we’re an extension of our partners’ teams, working alongside them every day to help them, and their players, win.”

Sportingtech’s platform processes over 10 billion bets every month, powering more than 15% of global online betting activity.

Its sportsbook covers over 100 sports with 1,300+ betting markets and 800,000+ live events annually, while its casino portfolio features more than 10,000 games across slots, table, live casino, poker and bingo from 140+ leading studios.

But the story doesn’t stop at the platform. With teams across seven global locations, Sportingtech is built on ambition, trust and a simple belief: when our partners win, we win.

This is Sportingtech. The growth advantage powering the world’s leading iGaming brands.

This is The Winning Edge.

Edited by: @MaiaDigital www.zonadeazar.com