Evoke Closes Solid FY25 and Reviews Retail Footprint

UK.- January 28, 2026 www.zonadeazar.com The UK-based operator reports results in line with expectations and continues assessing its retail business strategy.

Overview
Evoke Plc, the group behind brands such as William Hill, 888 and Mr Green, closes the 2025 financial year with a consistent performance, driven by a strong final quarter, while continuing to evaluate strategic options for its retail estate in the United Kingdom.

Details / Context

During the fourth quarter of the fiscal year, Evoke delivers its strongest performance of the year, generating revenue close to £464 million. This represents an improvement compared to the previous quarter, although it reflects a slight year-on-year decline linked to a less favorable sporting calendar.
Retail betting records a 22% year-on-year decrease, partially offset by approximately 9% growth in gaming revenue. On a consolidated basis, the company projects full-year revenue of around £1.786 billion and adjusted EBITDA estimated between £355 million and £360 million, with an operating margin close to 20%.
Within this framework, Evoke confirms that it continues to review its corporate strategy, including optimisation of its physical presence, in response to the impact of recent tax changes on the UK betting market.

Future outlook

The company states that the strategic review remains ongoing and that any further decisions regarding shop closures will depend on market conditions and the regulatory environment. Until the process is completed, Evoke refrains from issuing new financial guidance.

Edited by @pererarte   www.zonadeazar.com